As a start up or small to medium size business you probably understand the opportunity that social media offers but undoubtedly can be stretched for time, thus finding yourself stuck in the same cycle of content production. Well, the festive season is a great opportunity for you to wake up your inner creator and start getting fun with social! Creativity always prevails so here’s our top tips for making the most of your social media this Christmas and New Year.
- Make a festive video – there’s no doubt that video is hot right now and if you want to get more interaction with your brand’s content – using video is the way to go. Why not try putting together a 30 – 60 second clip that shows your staff and office getting into the festive spirit, or icreate a festive thank you message to all your customers – a personable, genuine touch!
- Put together an infographic – take a look back at 2016 and pull the key milestones and achievements into an easy to digest infographic for all your customers to see and share.
- Create your own advent calendar – make your daily content fun and valuable by posting fun facts about your business, product or service, and create exclusivity by factoring in special offers or discounts. Snapchat or Instagram are perfect for this.
- Create snapchat geo filters – if you’re out and about this winter at trade shows or conferences, or if you’re a bricks and mortar business, design a custom geo filter to get customers interacting with and marketing your brand. They’re ridiculously cheap compared to advertising on other social media channels and they’re actually easy to design now they have a bank of templates you can use.
- Run a competition – activate your fans by running a fun competition. Ask for photo submissions or even festive designs that could get used in your shop window or on your website. You could even run a snapchat design competition! Two birds, one stone!
- Optimise your page and utilise hashtags – make sure when you’re tweeting you give your content maximum exposure by using the relevant hashtags (both locally and nationally). Check what’s trending first to see if anything is relevant to what you do or use ‘hashtagify.me’ to check what other hashtags you can use when tweeting. If you have a Facebook page and you sell products – be sure to add your products to the new ‘shop’ section and make sure the link leads directly to a payment page. Some websites aren’t mobile optimised so Facebook introduced this feature to improve the user experience.
If you’re feeling inspired and would like support with implementing any of the suggestions above, we’d love to help you with your social media strategy. Get in touch with us today.