As part of the Santander Internship Scheme Naturally Social were given the fantastic opportunity to interview and recruit a Social Media intern, Ffion Davies from Bath Spa University.
“The Santander Internship programme gives students access to the industries and organisations that they want experience in and there’s also a possibility of extending the internship, or moving to a permanent contract depending on the needs of the SME…
For the students it’s an excellent opportunity to gain vital work experience and for the SME, it’s a chance to work with talented young professionals.” Santander
Not ones to miss a trick, we took the chance to interview Ffion and find out exactly what a young person’s perspective on social media is.
What is your name and where do you come from?
My name is Ffion Davies and I live on the outskirts of Bath. I’ve just graduated which is a relief.
What and where do you study?
I study English literature at Bath Spa University.
What attracted you to the internship at Naturally Social?
I saw the post advertised on Bath Spa Careers Hub and I thought it was a brilliant opportunity to get to know social media on a marketing and business level. I love social media – it’s something I utilise every single day.
What was your first experience of social media and on what platform?
My first experience of social media was on Facebook when I was about 13 – when I first signed up I initially used it to talk to my friends and see what they’re up to. Now, I use it for everything! Most people tended to use Facebook predominately however I know that people used MSN, MySpace and Bebo. Obviously, it’s completely different now!
What are the changes you have noticed ‘growing up’ with social media?
It’s become integral in daily life whereas before I’d sort of only log on once a day to see what my friends were up to. Nowadays, I use it for everything from looking for skincare to university work – I have a few lecturers on twitter I keep in contact with that way. It is literally used every day – every ten minutes – not just to check up on my friends.
How do you use social media to get to know the area where you live?
I don’t really use social media in that way – I suppose I do follow the Bath Chronicle on Twitter and Facebook to keep up to date with what’s going on in Bath. I also follow my university on social media to keep up to date with what events are going on and things like that. Twitter in my main platform for keeping keyed into the local area.
What do you use social media for?
I use it for a variety of things. I talk to my friends and family online. It’s so easy to keep in contact with people who live a faraway with the internet. I also use it to keep up to date with the news. I don’t really go home and watch BBC news at the end of the day, so I tend to keep up with things via Twitter.
What is your favourite platform?
That’s a difficult question! I would probably have to say Instagram. I think because it is so visual, it really appeals to the younger generation. However, I use Twitter a lot too. I can keep up with everything on Twitter and I use it for contacting friends, watching the news and even looking at products to buy.
Who is your favourite person on Social Media and why?
This is very obscure, but I love following Stephen King’s Twitter account. He has such a strong presence on Twitter with his controversial views regarding American politics. Obviously, being a writer, you’d think he’d have a specific audience but through the power of Twitter – likes and retweets – he gets his tweets retweeted by millions – probably by people who don’t know who he is or have never read his books. Social media is available to everyone and gives everyone a voice on every topic.
Give us an example of a social media campaign that you thought worked well.
I think I would have to say the Times Up campaign – I’m not sure if it was a social media campaign as such but it was HUGE on social media. I think it was when all the actors and actresses were wearing black to support women who’d experienced sexual harassment in the workplace. It was all over social media and I think it’s so important for women to band together to support women all over the world who experience sexual harassment in the workplace. It happens in every job and is still a massive problem. It’s something that resonated with me and the sheer power of it was incredible! One day it didn’t exist and through the force of social media, within 24 hours it was everywhere – on every platform. Social media gives a voice to those seeking change in society – which is why it’s so important to campaigning and activism.
What have you learnt so far as a ‘Social Media Intern’
Be confident and be yourself! Don’t worry – because it’s so nerve-wracking going from an educational environment to a work environment. Working yourself up and wasting your energy on being nervous is just energy you could be focussing on the work itself. I’d say confidence is key in an internship.