Interning at Naturally Social has been a great first opportunity after graduating and I already feel like I’ve learnt so much since I started in December. I have received a lot of support and training, including sales and PR courses which have taught me skills that I can apply, not just to my role at Naturally Social, but also to every day tasks.
The sales course taught me that everyone has different ways they want to be sold to- one of the main points was not to treat someone how you’d want to be treated, treat them how they want to be treated- this is what gets sales. The main takeaway from the PR course was that ‘marketing is telling people how great your product/business is. PR is getting other people to tell them.’ My top tip for getting PR coverage would be to get the whole story in the first paragraph, so the press and the public know exactly what it is you’re doing in a short space of time. My tip for writing a press release is to put the contact information somewhere in the middle of the article so it won’t get cut out by the editor, like it would if it was at the end. It has been great to network with the other people attending the courses and hear their business stories and advice they have for someone who is in the first stages of building a career.
One of the things I’m really enjoying about the internship is that every day is different and there’s always a lot to do. A great example of this is when, on my first day, I went to BBC radio studios in Swindon with Natalie while she did an interview with them about various topics that were in the news. After the interview, we got a tour of the studios, which was interesting to see what goes on behind the scenes.
More recently, I was lucky enough to be able to attend a Women Mean Biz networking event where I got to talk to lots of incredibly hard-working women who are building their businesses. There were presentations from two people about their businesses and it was encouraging to hear about how women in male dominated industries (IT and insurance) have succeeded in their careers. These women used their experiences to improve the industries they’re in and make positive changes for other women. I was also pleasantly surprised by how many people had built up businesses with the aim of helping others- one of the main reasons why I wanted to intern for Naturally Social is because the company has a ‘purpose before profit’ ethos and is focused on positively benefiting the local community. It was great to see that lots of other people also have that mindset.
A big part of Naturally Social’s business is training courses and I have been able to observe how Natalie delivers these. Attending the courses has been really helpful for me to see how a business can make the most of its social channels and how techniques for social media can be explained in a way that is easy to understand. Some key social media techniques for business are:
- Schedule some content for a better work/life balance.
- Have a progress tracker for all your social media channels to help evaluate what’s working.
- Follow up on client engagements- be social!
- Keep an eye on your audience insights because these will tell you when you should be posting to get the best engagement and conversion rates.
What I like most about the workshops is seeing the difference in clients’ attitudes at the end of the training session, compared to at the beginning. Before Natalie delivers the training, people often seem overwhelmed and apprehensive, thinking that social media is confusing and not for them. After the courses, clients are so much more positive and confident. They go away full of great ideas and really are excited to put what they have learnt into practice. It’s incredibly rewarding seeing the positive impact that Naturally Social has on people and this has been my favourite part of working here so far.
I’m looking forward to seeing what the coming months will bring and I will keep you updated with what we get up to on the blog.