I can’t believe how quickly this month has gone- it’s just flown by!
I’ve been just as busy this month as I was last month, but I’ve been in the office a lot more in February.
This month we were planning posts for Love Your Pet Day, which involved getting lots of photos of Loui, the office dog, and all of his antics (it’s a hard job, but someone has to do it)! I was also planning content for our clients and drafting posts for their channels, putting together the photos with the right words that fit with their business’ online presence.
Another Awareness Day that took up a lot of time this month was Safer Internet Day. This was a national initiative which aimed to promote online safety to children and teenagers. On the day, I went to Southwick Primary school with Natalie and Kathryn from KSP Tech Care to take photos of them while they were giving a talk to 7-10-year-old children about internet safety.
However, the work on the day was just a small part of the Safer Internet Day campaign. The preparation for the campaign meant that I got to put into practice a lot of what I learned on the PR course I attended in December. A big part of the campaign was promoting what we were doing on the day to local publications. This meant writing a press release for the event and sending out a photo call, encouraging local press to come and take photos after Natalie and Kathryn had given their talk. The PR course gave me a good insight into best practices for writing press releases and how to ensure they catch the attention of local news outlets. Attending the course meant that the press release I wrote got picked up by local press, including the Wiltshire Times, who also attended on the day to take photos for an article that was later published in their newspaper.
On one of the days that I was out of the office this month, I attended another public training course. Going to some of the workshops and training days that Natalie leads is one of my favourite parts of the internship because I feel like I always learn something new every time. This time, I felt like I learned a lot more about Facebook algorithms, especially with all the recent changes. When there are different groups of people at the workshops, with different aims and levels of understanding of social media, there are inevitably a variety of questions that get asked, which is something I am constantly learning from. I also like learning about the different businesses of the delegates, what they enjoy doing within their own businesses and what they struggle with. It’s always good to see first hand how much Naturally Social helps fledgling businesses grow, especially when they are impacting positive social change and helping the local community.
Next month, I’m looking forward to meeting more of you at the workshops and keeping you all up to date with how I’m getting on at Naturally Social in my next monthly update.