When we entered the UK Social Media Awards, we submitted an application for Best Small Agency Campaigns catergory. Not only is this a very special award, it looked at Naturally Social as a whole. Our application highlighted who we are, what our business objectives are and included examples of work.
Before we jump in, we wanted to introduce ourselves! We’re the team from Naturally Social, a social-first communications agency based in Corsham, Wiltshire. We’re on a mission to show the world that social media can be used as a force for good! And we love working with the difference makers of the world to upgrade their social!
We’ve supported the impact of ambitious charities and ethical companies alike. Optimising their communications, creating real results and generally blowing the socks of the digital world.
We believe that if you can create profit from social media, you could create real change too. When done well, social media can inspire, motivate and drive change. Promoting conversation from every angle while keeping social at the sharp end of what we do. Putting purpose before profit is what we’re all about.
When it comes to social media and digital, we’ve been ahead of the curve ever since businesses started cottoning onto its potential and through its evolution, ever since. We provide strategy, support its delivery, live event coverage, influencer marketing, smart advertising and integrated website management.
With content marketing, we firmly believe that to be effective, it needs to be relevant, expertly crafted and implemented within a wider strategy that involves all communications. We’re capable of providing website copy, blog writing, sales pages, SEO research and strategy and website management and updating.
We pride ourselves on creating timely content that speaks to relevant trends and hooks the right audience. Helping establish brands as experts in their field, creating thought leadership pieces that are tactically positioned to bring results. It’s also our job to ensure that people know how great you are and so when it comes to PR, we provide press release writing, email marketing, advertorials, media relations, social listening and crisis management. Everything we do is designed with results in mind.
This year we took on an independent optician brand with a really strong CSR strategy to give back to their community. They have 20 practices across Wiltshire, Gloucestershire and Oxfordshire and have donated over £150,000 to community groups through their charitable trust.
When we began working with them, we pitched our ‘Sight for All’ campaign which we’re extremely proud of. This is a partnership between Opticians and a Southwest Homeless Charity. The idea is to support those marginalised in society who are unable to access eye care by hosting Pop-Up clinics, giving free eye exams and providing free glasses where needed.
At the same time, we would educate the public and encourage donations of unwanted frames that could be recycled and re-gifted. Where possible, save them from landfill and give them a second life by distributing them to those in need.
We utilised social media and PR to promote the campaign, securing live local radio and regional TV coverage on launch day. Since then, we’ve received over 3,000 spectacle donations and during our latest clinic, carried out 15 sight tests and dispensed 18 pairs of glasses!
Natalie, the Founder of Naturally Social, is also a co-director of the community interest company Wiltshire Digital Drive. And she commits a number of Naturally Social hours to the business free of charge every month.
Since October 2020, we’ve generated over 6,000 device donations and re-distributed over 1600 of them to local families, schools and individuals. We have built up £250,000 in revenue since October 2020 through grant applications and crowd funder campaigns.
Over the years, there have been challenges as any business will find, for us, building the right team has been the main challenge. After 3 hires that weren’t quite right. Natalie has learnt a lot about herself as a leader and understanding people since our rebrand in 2019. We now have a clearer recruitment strategy with a focus on recruiting complementary skill sets and culture fit. Understanding someone’s personality and internal drivers have become an integral part of this process and enabled us to grow the thriving team we are today.
We enter awards because we’re a small agency that packs a big punch we have heart and we have modest budgets to work with. Our services are accessible, but we still deliver results, we don’t sell posts; we sell outcomes. And we strongly believe our entry demonstrates this and we’re really proud of that.
We also believe that it’s our dedication to achieving a positive social impact and staying true to our values that gives us an advantage over our competitors. There are undoubtedly hundreds of digital marketing agencies that share the same skills as we do, but what they don’t have is the same vision and values.
This year we submitted our application for BCorp status so that clients know that when they choose to work with us it’s more than money. It’s about creating positive change.
We’re thrilled to have been finalists in the Best Small Agency Campaigns category at the UK Social Media Awards because are an amazing way to celebrate the creativity and innovation in outstanding social media campaigns. They’re judged by an esteemed panel of industry leaders and experts and it’s incredible to be finalists. It means a lot to be recognised for our hard work.
So, that’s it! We’ve told you who we are and why we entered the Best Small Agency Campaigns at the Social Media Awards.
If you’re ready to take the next step with your social media marketing, you can get in touch with us via our website. You can also find us across all social media platforms – @NlySocial
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