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Social Media Strategy: Our Top Tips

So you appreciate the importance of a social media strategy, but do you have one? If you do, is it working effectively?

We understand that, for SME’s, time is valuable, so it might feel like you don’t have enough time to dedicate to social media. Do you think of delivering a social media strategy as a lengthy process? Well it doesn’t have to be! Allocating 30 minutes (or less) at the start of every day to deliver your social media strategy can save time and help you achieve your goals. Here’s our top tips to help you do just that:

1. Business Objectives

This forms the first part of your social media strategy. If you don’t already know your business goals, then it’s a good idea to spend some time determining what these are and how they will fit into your social media strategy. Your business objectives will help to define what and where you post.

2. Social Media Goals

A goal is something that’s measurable. Make sure you set goals that tie in to your business objectives. For example, if increasing brand awareness is an objective, then increasing reach and engagement should be a goal.

3. Audience, Channel Choice and Tactics

These three elements will be sub-headings in your social media strategy and inform your overall content plan.

Audience

Be aware that different people spend time on different platforms. If you’re unsure about the typical users for each platform, then have a look at some infographics or articles about platform demographics.

Channel Choice

Knowing your current and desired audience will help determine the channels that your brand is present on. We always recommend to do one thing well, then when you feel comfortable with that, start to branch out on to different channels. When considering channel choice, think about where your desired audience will be (this is where your demographic research will be useful).

Tactics

Once you have defined your audience and channel choice, the next thing to think about are tactics. Things to think about when identifying tactics are:

Social media tactics

4. Tools, Resources and Assets

This part is all about making your life easier! Scheduling tools can make a big difference to your social media strategy, especially if your time is limited. At Naturally Social, we love Hootsuite for scheduling and monitoring content. For more information on free social media resources see our previous blog post.

5. Content Plan

If you’re creative, then you’re going to love this part. This is where you plan what you’re going to post on what channel. Consider channel demographics and what sort of content your audience will find appealing.

Your content plan is where you consider what, where and how content will be shared. Stuck for ideas? Here’s a couple of things you can think about:

Awareness days are designed to create conversation around topics of interest. Try searching for upcoming awareness days that relate to your business and create content around this. It’s likely that these topics will be trending online.

If you have any business milestones, such as 5 years in business, or special events coming up, such as an awards evening, then don’t be afraid to shout about it! You can plan content for these in advance and upload posts in the lead-up to the big day.

6. Measuring and Reporting

This part is great if you’re a logical person and one of your strengths is analysing data. Compare the performance of content across different platforms and look at the output. Consider the time of day you’re posting and the format of your content. Metrics/KPI’s you should consider in order to determine what is going well and what adjustments may be needed include:

Social media metrics

If you would like more information on measuring and reporting, we share helpful articles and tips in our Facebook group and on Twitter.

7. Budget

This is a task that you’re probably familiar with outside of creating a social media strategy. Remember that your budget doesn’t necessarily dictate the quality of your content, or the success of your strategy. Yes, being able to spend money on ads that target your audience can help, but don’t be dissuaded if you don’t have a big marketing budget. Some of the most effective campaigns we’ve executed for clients didn’t rely on big budgets.

8. Crisis Plan

Don’t worry, this isn’t as scary as it sounds. Effectively, it’s a just-in-case measure. Think about things that could happen online which might affect your brand’s reputation. Even the best businesses get the occasional negative review and this is something that you might want to consider in your crisis plan. When we deliver training days, we tell our delegates that a negative response should always be acknowledged. Your crisis plan should dictate how you acknowledge it. A crisis plan will also help if multiple people are responsible for your organisation’s social media. It’s a guide for what to do in the (unlikely) event of a mishap, so that it can be dealt with quickly and effectively by any member of staff.

9. Brand Persona Guide and Voice

This is an aside to your strategy. Things to consider are your brand colours – while your content will be slightly varied across different platforms, brand colours help to keep things unified and create a strong brand image. You might also want to consider tone of voice as this could change slightly depending on what channel you’re posting on. If you’re looking to insource expertise for your branding, we recommend Rin Hamburgh & Co.

 

Thank you for reading this blog post, we hope that, if you’re a start-up or SME, it has shown you how to save time and use your social media more effectively. Remember that taking 30 minutes to deliver your social media strategy can make all the difference. If you’d like further help with the topics we discussed in this post, then our next social media strategy workshop is on 16th July.

Blog: May Monthly Intern Update

This month has been particularly busy, with award ceremonies, behind-the-scenes filming, networking groups and professional development workshops. I’m also pleased to say that, following the end of my internship in June, I will be taking up a permanent position at Naturally Social! My new role will have a stronger focus on content writing. I will be writing blog posts, completing channel research and writing press releases. If you’re in need of some local PR or regular blog content for your website then please contact me via email: info@naturallysocial.co.uk.

Awards

This month we were lucky enough to attend not one, but two award ceremonies! The first was the Techies, which was held at Hartham Park in Corsham. This award evening celebrated the hard work and achievements of Wiltshire-based businesses in the technology sector. This was my first time attending an award evening, which was very exciting, but also a bit nerve-wracking! Fortunately, we had our clients, Priority IT, with us so there were a few familiar faces.

The next evening was the Wiltshire Business Awards. Like The Techies, The Wiltshire Business Awards celebrate the work of organisations and individuals within the local community. However, these awards were slightly different because the finalists consisted of businesses from many different sectors. It was great to get to experience these awards and it was a particularly special evening because it was their 25th anniversary! Throughout the evening we (of course) took lots of selfies and cheered very loudly when Priority IT won an award!

Blogs

May has been a month where I’ve been continuing to develop my blog writing and SEO skills. At the start of the month I enrolled on a blogging diploma to learn more about effective blog writing skills. My top 3 takeaways from the webinars so far are:

SEO blog tips

Last week I also got the chance to meet with Amy Morse for a blogging workshop. Amy is an author and blogging mentor who delivered an informative and entertaining workshop on blog writing. The course focused on creating content, SEO best practices, Yoast and writing tips. Amy explained how to create a content plan, construct an ‘idea tree’ and the functionalities of Yoast.

Tractor Ted

At the start of the month we visited Bowood Farm to get some behind the scenes social media content to promote the release of Tractor Ted’s new music video! Tractor Ted is a character who has been created to improve children’s education, or ‘Teducation’ around farming.

We got a sneak peek behind the scenes of the latest Tractor Ted music video that will accompany their song ‘It’s Tractor Ted Time’. The farm was buzzing with activity as the children were taught the dance routine that accompanies the song. Once the dance routine had been learned, it was time for filming. We took behind the scenes photos and videos for the Tractor Ted Facebook and Instagram accounts while the children were being filmed.

Despite warnings about working with children and animals, the day was a success and we managed to get lots of pictures and videos that show the fun everyone had filming the music video!

Networking

Last month, I also got to attend another Women Mean Biz networking group. As always, the ladies were very welcoming, and it was great to hear about how their businesses are progressing.

There was a brilliant talk from Mark Terrell about leadership skills, both in a professional and personal capacity. Despite feeling a little bit outnumbered in a room full of women, everyone agreed that Mark’s speech was incredibly interesting and could be applied to many different situations, both at work and at home. Maria Foxwell also gave a fantastic presentation, where she spoke about her Travel Counsellor business and the many exciting places it has taken her. Maria’s speech was admirable and her passion for her job and creating memorable experiences for clients was obvious.

If you are a local businesswoman and would be interested in hearing more about the group, then please don’t hesitate to get in touch. Women Mean Biz welcome women in all professions to their group, but currently they are particularly interested in meeting women who work as marketing consultants, solicitors and acccountants, so if you are in one of those professions, they would love to hear from you.

Thank you!

Thank you for taking the time to read this month’s blog. Keep an eye on the blog over the coming weeks for a series of advice blogs about social media for business. We will also be keeping you up to date with the latest social media news and updates on our Facebook group and Twitter.

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Social Media Marketing – How Your Business Can Benefit

Social media is no longer a marketing tool that is used solely by big global businesses. Smaller, local businesses and charities are now capitalising on the benefits that an effective social media strategy can offer. We understand that developing your social media strategy can be daunting, which is why we wanted to write this blog post! Here are some of our top tips to get you going…

Always have your brand identity in mind

Branding is one of the most important things when it comes to targeting your current and ideal audience. Different platforms attract different age groups, so bear this in mind when creating content. Have a look at audience demographics for different platforms. Think about what channels your current and target audience might be on. Align your tone of voice and brand design with your social media presence. Having a strong brand persona will create a solid connection with your brand in your audience’s mind. This will form part of your social media audit and overall strategy.

Adapt your content delivery accordingly

Once you have identified what platform your audience is on, the next step is to adapt your content accordingly. Do your research and think about what content format your audience will be most likely to engage with. When appealing to Millennials and Generation Z, it might be best to deliver your content in short snackable chunks (such as stories). This type of content is what they tend to engage with most. When targeting an older audience on Facebook, it might be more beneficial to post content using the traditional newsfeed format.

Use social media to engage with your audience

Consumers have always valued good customer service. With social media changing the way in which customer service is delivered, it is becoming increasingly important to share positive feedback and address any concerns your customers raise.

Positive feedback is great for creating original content on your channels. We often use Canva to overlay words on to an image that represents the message as a way to make it look more visually appealing. Sharing feedback is a great way to showcase the value of your business to potential customers. It also has the advantage of giving you original content for your channels.

It’s worth remembering that even the best businesses receive the occasional piece of negative feedback. The most important thing to remember is that negative feedback should be dealt with in a positive and constructive way. This will ensure that your customers remain happy and is a fantastic opportunity to build a good reputation for your brand.

Use social listening

When consumers talk about your brand, they won’t always tag your social channels. Don’t worry, you can still keep track of what your audience are saying about your business – this is what social listening is for.

Social listening isn’t just important for finding out what people are saying about your brand. You can also use it to see what your ideal client is talking about. By knowing the interests of your current and potential clients, you can create content that they are more likely to discover and engage with.

Social listening can also be used to stay one step ahead of your competitors. Take note of what they are doing and have a think about why it is – or isn’t – working. This will help when considering the next steps for your social media channels.

You can conduct social listening using various tools. Google Alerts are an easy and cost-effective way of keeping track of what people are saying about you and your competitors. TweetDeck allows you to monitor mentions of certain words that people are tweeting about. If you’re looking to track whether mentions of your brand are positive or negative Keyhole is a good website for this.

Schedule your social media content

Time and resources are often a barrier to making social media work well, and scheduling tools can help you with this. There are various platforms you can use to create content ahead of time and decide when it will be posted.

We like to use Hootsuite and Later here at Naturally Social. They’re easy to use and it also allows you to track your profile analytics too.

Our advice when scheduling content is to keep track of what’s going out and when. If you plan an event which gets moved to a different date, make sure that you check your scheduled posts and amend the dates in those too. Try not to schedule too far in advance either!

Alternatively, you may benefit from in-sourcing a specialist social media team. This is where we add the biggest value for our clients. We take the pressure off, working as an extension to the team. We understand the business inside out so we can create social media content that really represents our clients and works towards achieving their business or organisational goals.

If you would like any of your social media questions answered, then get in touch via our website, Facebook or Twitter.

social media

April Monthly Intern Blog: We’re award nominees!

April has been another busy month at Naturally Social! This month we became a Limited company and found out that we are finalists in The Techies awards!

This month I have been doing a lot of work around the office. I’ve been writing social media strategies for clients, doing hashtag research and analysing email marketing campaigns.

Writing a Social Media Strategy

Writing a social media strategy is the basis for a business’ effective social media presence. Therefore, it takes a lot of time to research, produce content ideas and edit. Writing a strategy involves assessing clients’ business objectives and goals and planning a way to fulfil these using social media. It’s good to think about what’s already working, what could be improved and tactics that could increase brand awareness and engagement. I enjoy this because it involves understanding a business and also assesses how we can help them reach their goals.

Hashtag Research

Hashtag research helps to inform a social media strategy and is something I’ve been working on this month. Using hashtags makes content more likely to be found by a target audience on social media. Hashtags can be searched and the content that has been posted using that hashtag is gathered in one place. It’s good to know what channels to use hashtags on (some are better than others) and what hashtags users are engaging with. Instagram and Twitter are good channels to use hashtags on because they are often searched on these platforms. While hashtags can be used on Facebook, it’s a less effective platform for hashtags because they’re not often searched.

Different hashtags can be used for different purposes. Industry hashtags can be used to target people looking for a specific service or product. Location hashtags can make content visible to people in a certain area. My tip would be to take notice of how many posts there are under the hashtags you search. Also note how often content is posted using certain hashtags. It is easy to fall into the trap of posting under a popular hashtag, thinking that your post will be seen more. However, it’s unlikely that many people will see your post because these hashtags are over-saturated with content. The best thing that you can do is find some middle ground. Try applying hashtags that are used enough to be searched by your ideal client, but not so much that your content is going to get lost within all the other posts.

Email Marketing

Another form of marketing that I have become more familiar with this month is email marketing. In past months, I have had practice in sending out the monthly newsletter for Naturally Social. This month I got some more experience of how to deliver an effective email marketing campaign. I learnt more about measuring success rates in a campaign by analysing a client’s email marketing data on MailChimp. I found successful tactics that could be copied and suggested things that could be implemented to further improve their strategy.

New Designs

Towards the end of the month, I sat in on a meeting that Natalie had with a designer to talk about plans for Naturally Social’s new branding. It was great to be able to see the different stages of the design process and what the vision is for Naturally Social going forward.

I will keep you updated about what’s going on. Next month we have two award evenings, so I’m sure it will be just as busy!

We’re Best User Experience finalists for The Techies!

This month we found out that we’re finalists for The Techies Awards in the Best User Experience category!

What are The Techies?

The Techies is run by The Business Exchange and acknowledges the hard work of the Swindon and Wiltshire IT community. They run annually and are the first award scheme in the area to recognise the work of people in IT. The awards night will take place on 9th May at Hartham Park.

What do we do?

Naturally Social is a purpose before profit communications agency that was founded in 2015. We help charities raise money via social media and give SME’s a voice that cuts through the social media noise. We also run easy to understand workshops that show delegates how to use social media to achieve their business goals.

Why were we chosen as finalists?

At Naturally Social, user experience is at the core of what we do. Our priority is making sure that clients are happy with the work we do. We make sure that the services we deliver are of the highest possible standard. Our social media workshops are fun and easy to understand, which is why we often hear our delegates saying that they are no longer afraid to use social media and are excited to create great content for their channels.

What services do we offer?

As well as the many workshops we deliver, we also offer social media management services for businesses that want to outsource their social media support. We listen to our client’s goals and needs, then create a social media strategy that is tailored to their aims. We understand that social media marketing can be a lengthy task to undertake, which is why we work as an extension to our client’s businesses. Our aim is to create engaging content, so that our clients have more time to focus on their businesses.

Who have we worked with?

As a team who care about local businesses and charities, we love hearing our client’s success stories. One of our clients is local charity, Wiltshire Air Ambulance. We helped them to raise £10,000 in under 72 hours through social media. We have also worked with local care company, Home Instead, to deliver in-house training and 1:1 mentoring for their staff. Subsequently, this helped them to advertise job vacancies and increase their visibility on social media. In our training sessions, we aim to create a relaxed atmosphere where everyone feels free to ask questions. This means that our clients have an enjoyable experience, tailored to them. As a result, our sessions leave delegates feeling like they have the best possible understanding of social media for business.

We are so pleased that our efforts to ensure that our clients receive the best user experience have been recognised. We are looking forward to an evening celebrating the hard work and successes of local businesses.

Wish us luck and if you’d like to know how we get on, then follow us on Twitter and Instagram. For more information about The Techies, follow them on Twitter.

Internship Blog: March

This month marks the half way point of my internship – it’s gone so quickly!

Networking

On the first of the month, I attended a local networking event while Natalie was at Facebook HQ, brushing up on the latest tactics and strategies to help our clients. This was the first networking event I had attended on my own, so it was nerve-wracking. However, it was good to get an opportunity to meet some of the clients that I had previously only spoken to via email and social media.

International Women’s Day

We also celebrated International Women’s Day by holding an evening networking event. This was designed to encourage conversation between women in business. Natalie also gave some advice about how to use Instagram stories to optimise views and engagement, which everyone found useful.

Awards

We also got some exciting news in March – we have been nominated for two Wiltshire Business Awards! Natalie has been nominated for Best Business Person and Naturally Social is short-listed in the Best Micro-Business category. If you are interested in hearing more about the awards and our nominations, scroll down to see our last blog post.

Social Media Strategy and Facebook Ads

This month I have started to apply what I’ve learnt over the past months to some different projects. I have been creating a social media strategy for one of our clients. This has been a good opportunity to use what I learnt on Natalie’s training courses. I have also started making mock-ups of Facebook ads for us and our clients. The kind of things that need to be considered when creating Facebook ads are who you want to target and how you can appeal to that audience, where the people you want to target might live and what their interests are.

Meetings

As well as the work I have been doing in the office, I have also been sitting in on client meetings with Natalie. At the start of the month we visited the Wiltshire Air Ambulance air base. It was great to see first hand what it is they do and hear about their aims for the future. I also had the chance to visit Gloucestershire Golf Union and hear about their plans for upcoming events.

I will keep you updated on what we get up to in my April internship blog – I’m sure it will be just as busy!

Wiltshire Business Award Nominations!

We have been shortlisted for the Wiltshire Business Awards, which take place on 10th May 2019 at Centerparcs Longleat. Natalie, our founder, has been nominated for Best Business Person. Also, Naturally Social is short-listed in the Best Micro-Business category.

Our agency was founded in 2015 and is a business with positive ethics at its core. We are a social first communications agency with an interest in helping businesses and charities that put purpose before profit. We offer social media consultancy and management services to our clients. Our aim is to create great content for clients so that they can focus on their business. Additionally, we offer public training courses, including a workshop on ‘How to Create a Successful Social Media Strategy’.

We are lucky enough to have attended The Wiltshire Business Awards before. In 2017 we were short-listed for the Start Up Business of the Year and Creative Marketing Award. We were also nominated for an award in 2018, making 2019 the third year we will be attending the awards.

The Wiltshire Business Awards are an annual event, created to celebrate the hard work of businesses in the Wiltshire area. We are delighted to be part of this year’s awards as it is their 25th anniversary.

We’re so pleased that our efforts to create a business which has a positive social impact has been recognised. We’re looking forward to an evening celebrating the hard work and successes of local businesses.

Wish us luck, if you’d like to keep up to date with how we get on, follow us on Twitter and Instagram.

month safer internet day

February Monthly Internship Blog

I can’t believe how quickly this month has gone- it’s just flown by!

I’ve been just as busy this month as I was last month, but I’ve been in the office a lot more in February.

Love Your Pet Day

This month we were planning posts for Love Your Pet Day. This involved getting lots of photos of Loui, the office dog, and all of his antics (it’s a hard job, but someone has to do it)! I was also planning content for our clients and drafting posts for their channels. This involved putting together the photos with the right words that fit with their business’ online presence.

Safer Internet Day

Another Awareness Day that took up a lot of time this month was Safer Internet Day. This was a national initiative which aimed to promote online safety to children and teenagers. On the day, I went to Southwick Primary school with Natalie and Kathryn from KSP Tech Care to take photos of them while they were giving a talk to 7-10-year-old children about internet safety.

However, the work on the day was just a small part of the Safer Internet Day campaign. The preparation for the campaign meant that I got to put into practice what I learned on the PR course. A big part of the campaign was promoting what we were doing on the day to local publications. This meant writing a press release for the event and sending out a photo call. This was designed to encourage local press to come and take photos after Natalie and Kathryn had given their talk.

The PR course gave me a good insight into best practices for writing press releases and how to catch the attention of local press. Attending the course meant that the press release I wrote got picked up by local press, including the Wiltshire Times. They attended on the day to take photos for an article that was later published in their newspaper.

Public Training Courses

On one of the days that I was out of the office this month, I attended another public training course. Going to some of the workshops and training days that Natalie leads is one of my favourite parts of the internship because I feel like I always learn something new every time.

This time, I felt like I learned a lot more about Facebook algorithms, especially with all the recent changes. When there are different groups of people at the workshops, there are inevitably a variety of questions that get asked. This is something I am constantly learning from. I also like learning about the different businesses of the delegates, what they enjoy doing and what they struggle with. It’s always good to see first hand how much Naturally Social helps fledgling businesses grow, especially when they are impacting positive social change and helping the local community.

Next month, I’m looking forward to meeting more of you at the workshops and keeping you all up to date with how I’m getting on at Naturally Social in my next monthly update.

Social Media: Making a positive change

I talk a lot about the positivity of social media and in a time when most platforms are facing scrutiny for the content that is being shared there I wanted to put pen to paper (so to speak)…

 

Last year I had the opportunity to deliver a Ted-X inspired talk at Wiltshire Council in Trowbridge about Social Media for Social Good – because it’s a topic close to heart. I’ll go in to more details about what this truly means in another post but for now I want to talk about how we can all use social media in a more positive way and why we should each make small changes to the way we use our social media platforms.

 

Social Media is, for many, a massive part of our day to day lives and has the power to greatly affect our mental wellbeing for good or bad. This effect is very much two way and we must take responsibility for the content we choose to share – after all this has potential to affect how our followers and friends feel. With this in mind, always be mindful when re-sharing content from other sources of information. Is it from a factually reputable source? The phrase “Fake News” has been thrown around so much recently that it is almost a cliche, however, it’s still very much a problem. Contributing to the spreading of “Fake News” includes clicking or commenting on images, quotes and memes that are designed to shock. Also known as click bait. Use a website like www.snopes.com to confirm whether what you’ve seen is factually correct or check the web address of the source. Does it look or sound legit?!

 

Raise awareness of a charity close to your heart. It is a great thing that more and more people are aware of the world around them and want to change things for the better but the circulation of shocking content is not always the healthiest way to aid that change. Informing people of a charity that they may not know about is likely to have a more positive reaction and it gives your followers a clear idea of how they can help. If you want to raise awareness of what’s happening in the world – take part in constructive conversations. Don’t facilitate unhelpful or upsetting debate.

 

Another way of raising awareness across social media is to get involved with cause related hashtags. For example,  in recent history #MeToo has helped to demonstrate how prevalent sexual assault and harassment is, especially in the workplace, with high profile personalities sharing their own stories in order to change the behaviour of society for the better. Be mindful of these and if a cause connects with you then ask yourself how you can follow up once it has stopped trending…

 

For every piece of bad news there is, there is also wonderful news that often gets overlooked. People are doing fantastically selfless things every day and changing the world around them by taking positive steps to make a difference. Sites like www.goodnewsnetwork.org are a great source for good news and will brighten up your social media accounts and remind your followers that it’s not all doom and gloom. Go and download it today!

 

There are so many ways that social media can be used to spread positivity and help others. Here are three more simple ways that you can make a difference close to home with the power of social media.

 

  1. Post a positive review about a small local business that you have recently used.
  2. Spread the news about a local event that will bring the community together.
  3. Avoid airing your grievances with someone as this may lead to online bullying.

 

By making these small changes we can all contribute to a better experience online.

Social Media and Wellbeing- how to maintain a healthy relationship

With Social Media literally at our fingertips now, it shouldn’t come as a surprise that it can impact our mood. Many of us are guilty of mindlessly scrolling through Facebook, Twitter or Instagram at any given opportunity, immersing ourselves in our newsfeeds, rather than focusing on our what’s actually going on around us. Where we would once people watch while waiting for a train or carry a book around with us as a boredom buster, it seems that we now instinctively reach for our phones and press one of those colourful little apps.

 

Is this necessarily a bad thing? I don’t think so. It’s another form of evolution and as long as we are still communicating with each other and appreciating the world around us, does it really matter how this is done? Many of us are now inspired to take a snap of something that interests us and share it on Instagram for the world to appreciate and keeping in touch with loved ones all over the world is easier than it’s ever been, thanks to social media.

 

Maintaining a healthy relationship with social media is the key to ensuring that it doesn’t negatively affect our wellbeing so here are 5 ways that you can enjoy scrolling without allowing it impact your mental health.

 

Try not to collect friends – It’s very easy to accept every friend request that comes your way but having thousands of “friends” that you don’t actually know may cause your newsfeed to be clogged up with posts that aren’t of any real interest to you. By keeping your friends list to just your real life friends and family your newsfeed is going to have much more meaningful content, and surely you’d rather see pictures of your cousin’s new puppy than some stranger in America’s amazing weight loss using “miracle” pills that you are pretty sure aren’t even legal!! This goes for celebrities too! Think about who you follow on Instagram and Twitter and ask yourself ‘ does their content leave you feeling positive?’ if it doesn’t it may be time to unfollow!

 

Be mindful of what you are posting – Some social media sites are great tools for documenting your day; such as Twitter and stories but be mindful about what you do share…. Do people really need to know about your anger or hatred for someone? Or that your neighbours are screaming at each other in the street? Probably not. It may feel quite cathartic at the time but think carefully about how that would make others feel or how people will perceive you. By making it a habit to only post meaningful content you are contributing to a more positive online environment, so consider sharing heartwarming, funny or thought provoking posts instead. If in doubt, everyone loves a cat video!

 

Take what you read with a pinch of salt – Comparing your life with what you are seeing on social media is a sure fire way to bring yourself down so it’s important to remember that there will always be people that exaggerate how great (or bad) their life really is. We’ve all got friends that seem to post incredible holiday pictures on a monthly basis, leaving everyone else wondering how they can afford it or if they actually have a day job. On the flip side, there are those that over-share their dirty laundry, keeping it just vague enough that someone will leave a comment pressing for more information. Endless holiday pics are definitely better than the latter, in my opinion, but keep in mind that this person is being selective about what parts of their life they want their social media friends to see. It doesn’t mean they are doing better in life, are more successful or necessarily better off in any way, it just means you are seeing the parts of their life that they are happy to share – and that’s ok.

 

Try to log off at least once a day – Make a habit of putting the phone away and closing your laptop at least once or twice a day to enjoy a bit of time away from the temptation of social media. Take an hour to read a book, get some fresh air or spend time with a loved one and, most importantly, be completely focused on that activity. When you are with a person give them the courtesy of not constantly checking your notifications and, better still, switch those notifications off if you know they are going to be distracting.

 

Having a healthy relationship with social media doesn’t necessarily mean having to close down your accounts or delete the apps from your phone but when you are scrolling through your newsfeeds ask yourself if you are enjoying what you are seeing. If the answer is “not really” then put the phone away and do something else and remember to keep things in perspective.