We’re recruiting!

Job Role: Communications Manager 

Location: Trowbridge

Naturally Social is a social-first communications agency with a difference. Shaping what we do is our strong sense of purpose and our passion for people. Our success is measured by our impact, both in terms of the results we deliver for our clients, and our impact on the individuals, communities and society around us. Due to continued growth, we’re looking for a new Communications Manager to play a key role in our future development; managing both in house and client side communication needs.

Whilst social-media led, we provide a holistic marketing service, working as a team, sharing expertise to generate creative, impactful multi-channel campaigns that build brand awareness. We support a wide variety of clients, including private and public-sector organisations and charities, from small owner-managed firms to larger businesses. Therefore, to be successful in this new role, you will have a track record using your creative flair to develop attention grabbing content for a wide variety of industry sectors, adapting your tone and approach to different audiences.

Whether you are a marketing generalist, PR specialist or content marketer, you will have experience of integrating social media into your communications campaigns. We value the different expertise that each communications manager brings to the team. You may be a well-connected PR Manager or a content marketer with experience using WordPress, Joomla and video production. Our shared approach means you will get involved in different aspects of the business, taking on a diverse mix of clients and projects, thereby expanding your own knowledge and skillset.

Our team members thrive on communicating! We want you to help us put the “social” back into social media, focusing on starting conversations and building connections between people and communities, rather than automating activity. As well as creating engaging content, you’ll also have the opportunity to engage with existing and prospective customers through attending meetings, networking events and conferences. Your confident, friendly personality and inclusive approach will help you to connect with people from a variety of backgrounds. Building effective long-term relationships with your portfolio of clients will enable you to maximise repeat business and work at a more strategic level with organisations on their longer-term marketing plans.

You will also ideally have experience of supervising others, having worked in either a team leader or management role. You will need the ability to inspire and develop junior team members, as well as supervising freelance professionals to deliver work on time to the required standards.

2017 was an exceptional year for Naturally Social. We were finalists at the Wiltshire and Swindon Business Awards, selected to be on the #Smallbiz100 list and joined Entrepreneurial Spark in Bristol. We also gave back by providing two summer internships to help young people kick start their careers, as well as gifting our services to a local charity combatting loneliness. 2018 promises to be no less exciting! If you share our business ethics and passion and have relevant experience and qualifications, make your next career move with Naturally Social!

To apply, please send your CV and covering letter to natalie@naturallysocial.co.uk by 5pm on Friday 16th March.

Salary: £23,000 to £25,000 depending on experience

Hours: Full or part-time hours considered

Communications Manager Job Description

Facebook ‘Closer Together’

Earlier in the year Facebook announced some changes to their algorithm – the factors which determine what posts we see in our news feed when we open up the app or log in on our laptops or tablets.

It’s fantastic that so many businesses (millions in fact) use Facebook to market what they do, connect with their customers and sell their products or services. For many small businesses across the globe Facebook has replaced the need for a website and allows them to run a business full stop!

However, Facebook has always been about connecting people – friends and families – and creating an environment that supports and encourages meaningful interaction. Over the years, naturally this focus has drifted (or perhaps became less noticeable) as a result of it’s growth but they’re now noticing that individuals are scrolling through what they see in a passive manner and this actually has an impact on people’s sense of wellbeing.

Over recent years the community has also fed back that they don’t like being sold too by businesses and brands on Facebook, so it’s unsurprising that they are really starting to re-focus on the community side of their network, connecting people and prioritising content that will be more insightful, more beneficial and more meaningful to the user. Here’s a cool video that will explain this in a bit more length.

For me, this is a great thing! This is Facebook reflecting on what they wanted to be and what it’s perhaps becoming. Ultimately they want their users to spend more time on the platform of course, but like any good business, they want to make sure that experience is a positive one, and when you sit within a company that connects 1.86 billion people across the globe, you have to take responsibility for what that looks like.

Ok, what does that mean for page owners then? (businesses, organisations, public figures etc)

In short in means you’re going to have to work harder to get your content seen. More than ever you really need consider what you’re saying and when you’re saying it. Again – this is a positive thing. Gone will be the days when people are just publishing for the sake of it ‘Happy Friday’ ‘Happy Monday’ etc and gone will be the days when people think that posting every day, perhaps multiple times a day is necessary. (By the way, this has never been a winning tactic!)

Or perhaps I should say gone are the days that we’ll have to scroll past all these posts because moving forward, we just won’t see them in the news feed, and that’s not good for businesses. (If your content isn’t seen or engaged with Facebook will take note!)

So, what is going to work?

  • Value based content – something that is helpful to your audience.
  • Entertaining content – something that will make your audience smile.
  • Inspirational content – something that will make your audience feel motivated.

Oh and if you haven’t had the memo yet…video isn’t going away. Annnd neither is live (sorry!) So once you’ve brainstormed some ideas that fit into the topics above, have a think about how you portray that through video. Be brave. 🙂

If you don’t have a strategy in place for your social media, I’d really encourage you to come along to our next workshop on the 22nd February in Trowbridge, Wiltshire. It’s a half day workshop that will walk you through the steps to creating a successful social media strategy for your business or organisation. You’ll begin to understand what will work in 2018, where your custome


rs are and how you should be talking to them. (Invoices available at request if you don’t want to pay direct to eventbrite)

I hope to see you there, in the mean time – stay social.

Nat x


(Original press release courtesy of the Small Business Saturday Team)
30th November 2017, London:
Small business owners from the length and breadth of the UK were visiting Downing Street last week to mark Small Business Saturday, which took place on Saturday
December 2nd.
Celebrating its fifth anniversary, Small Business Saturday is the nationwide campaign to support, inspire and promote the UK’s 5.7 million small businesses. This year it has again selected 100 small businesses for the Small Biz 100, many of who attended the reception at Downing Street.
Small Business Saturday receives widespread support from local authorities across the country, from business and from government. At today’s Downing Street reception, small business owners will be welcomed by Stephen Barclay MP,Economic Secretary to the Treasury, Baroness Fairhead CBE, Minister of State at the Department for International Trade, Claire Perry MP, Minister of State at the Department for Business, Energy and Industrial Strategy and Caroline Nokes MP, Minister for Government Resilience and Efficiency. Michelle Ovens MBE, Director, Small Business Saturday, said: “Small Business Saturday shines a spotlight on our local businesses to show how vitally important they are to individual communities and the UK as a whole. We are encouraging everyone to support the small businesses near them this Saturday, by shopping local, and also giving them their backing into 2018 and beyond.”
Stephen Barclay MP, Economic Secretary to the Treasury, said:
“It’s great to welcome so many business owners to Number 10 today to show our appreciation for the crucial contribution they make to Britain. Small businesses are vital to a thriving and competitive economy that is fit for the future, so it’s great to see that the number of small business

es in the UK has been growing in recent years. We hope the country will join us in championing the UK’s small businesses, and support them this Saturday.”

The UK’s small businesses made £717 million on Small Business Saturday in 2016, which was a 15 percent rise on the previous year according to research by principal supporter, American Express.

Social Media for Business: timeless tips

As another global social media week comes to a close and as many of us start getting ready for the last quarter of the year, this is the time of year when typically we refocus our energy and work to drive forward plans and ideas. With that in mind, I’ve pulled together some timeless tips that will help you succeed when using social media for your business.

A key point to remember is that it doesn’t matter what platform you use or how many for that matter,  the rules of engagement apply across the spectrum and they apply to you no matter how big your company is or how long you’ve been online for.

  1. Manage your time effectively. Being active on social media can take up a lot of your time, especially when you factor in the ‘social’ of social media that reminds us we need to engage with our audience, not simply broadcast to them. SO, in order to ensure you don’t get overwhelmed, and to help manage your time effectively, focus on doing one thing well. Short or long term it’s much better to have a content rich, value led, profile on one channel then having a presence on 3, 4 or 5 different ones and hardly updating them or choosing to auto post from one to another in order to manage them.
  2. Know your audience. Following on from point one: find out where (the majority of) your audience hang out online and then set yourself up there. There’s a number of ways you can do this: survey your customers to find out where they want to communicate with you, look at the latest industry reports such as this one from Ofcom, and even research your competitors to find out where they’re getting the most success.
  3. Fall in love with the problem. Another way to determine where to focus your social media efforts is to fall in love with the problem you’re trying to solve. Each channel has it’s own unique functionalities that will better serve one objective to another and I’m a strong believer in the ability to onboard your audience to any channel, as long as you have a compelling reason for them to join you there. As an example, when I was working in local government one  ‘problem’ we had to solve was how to support families moving from Germany to Wiltshire  ahead of them arriving. We needed to give them information on housing, schools and jobs as well as help to put them at ease by answering any questions they may have. Doing this online was a cost effective way to deliver this and would allow us to do so in a personable and direct manner. So, I proposed using Google Hangouts (a function of Google+). At the time, Google+ was the only place I was aware of where you could hold private group video chats for free so it was best placed as our channel of choice for that audience! The other way was to (solely) create web pages of information and email the link to people…from a user perspective I know what I’d have valued more.
  4. Use video. No matter your channel of choice, video is becoming the focal point of content creation. Most social media sites give you the ability to create video ‘in app’ now too, which makes it accessible to everyone, no matter what your budget and experience. LinkedIn recently joined the party, Snapchat now allows you to continuously record up to a minute of video clips and Facebook has prioritised native video over links to third party sites for quite a while. Live streaming is also a format to consider, and I speak about this a lot as it’s a trend that will continue into 2018. Instagram added live streaming to their stories function at the end of last year and around the same time Twitter updated it’s app to allow users to Go Live within the app too (as opposed to using it’s streaming site ‘Periscope’ separately.) Facebook rolled out live streaming to pages from the desktop version of their site this year too.
  5. Quality over Quantity. Always. Some platforms lend themselves to multiple posts a day and others not so much, but please don’t be convinced that you need to be churning out content just so you can be in people’s newsfeed. Me? I always focus on posting when I have something interesting to say or can share something that is engaging and of value to my audience. What happens when you don’t follow the Q/Q model? Your audience becomes made up of passive followers, stopping briefly at your post, scrolling past and in the end, as a result, they stop seeing your content. This is because many channels use a code that determines who sees what you post and that’s largely based on who engages with you regularly.

That’s all for now! Let me know your thoughts of if you have any questions….thank you to everyone who watched my LinkedIn videos this week too! If you missed them then head over to my profile for a peak. Hopefully we’re connected!

Have a great weekend..

Job Opportunity: Social Media Assistant

We’re on the look out for a part time social media assistant on a 6 month temporary contract. The role is for 8 hours a week and will / can be based in either Trowbridge or Bristol. (TBA with candidates). There is scope to extend the contract for the right person and there is possibility for the hours to increase.

Naturally Social is a growing social media management and training consultancy dedicated to working with individuals, organisations and businesses to help them make sense of social media. The Social Media Assistant is a newly created post designed to support the business’s growing client base and support further business expansion.

In this role, you will use your creative flair combined with your media/marketing/PR related education and/or experience to plan, draft and analyse social media activity for Naturally Social’s diverse client base and for the company’s own feeds. You will have a good working knowledge of a range of social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn and Snapchat and a passion for keeping up to date with the latest trends.

Your excellent written English skills and ability to convey ideas in a concise and appealing way, combined with strong organisational skills will enable you to produce content that is well-planned, accurate, timely and engaging. You will have the flexibility to attend events outside of normal office hours to provide live social media coverage. Experience of using social media analytics, graphic design or video production are desirable, although further training can be provided as required.

Working under the guidance of a supportive and inspirational manager with an established career in social media management, you will benefit from coaching and mentoring as well as a unique opportunity to learn more about the use of social media in a variety of industries from charities and public sector to retail, leisure and hospitality and how to adapt your tone and content to suit different audiences.

Due to the size of the business the social  media assistant will need to undergo general admin tasks as and when required.

Interested? Application is by CV and covering letter. For the full job spec or if you have any questions please email: natalie@naturallysocial.co.uk 

people sat facing a window networking

The art of networking.

I’ve recently joined a monthly networking group as part of a strategy to grow my business. One of the great things this group offers is regular training opportunities – workshops of a couple of hours in length on a range of topics. Specifically, the founder runs a workshop on networking which I went along to earlier in the summer.

It was a great workshop full of helpful pointers and tips about how to get the most of my membership and meetings and what it means to network successfully. So much of the content resonated with me and in fact, inspired me to write this blog post.

A large part of my business entails me not only working one on one with individuals who are looking to use social media in their business, but I also deliver presentations. Mainly around the benefits of social media, but also about etiquette and positioning yourself online.

One of the most common questions or concerns that holds people back from even getting started on social media is ‘what do I do when I’m there?’ ‘What do I say?’ ‘How do I behave?’

I always like to share this little pearl as a starting point – ‘communicating online is no different to communicating offline.’ I also like to highlight that it’s the platforms we use that are called ‘social media’ and the act of using them is referred to as ‘social networking’. So, put your best self forward, be polite, be generous, be present. Show up. Sound familiar? (Hopefully yes!)

For the non digital natives out there (Baby Boomers, Generation X), communicating online doesn’t come naturally. And for the millennials amongst us who get the social side it’s still sometimes difficult to see how our Facebook account or Instagram feed can be used to generate business.

There were so many commonalities between the content covered in Philippa’s networking workshop and what I often cover in my mentoring programme and presentations that I wanted to share. I hope that for those struggling with the how’s of what’s of communicating online these three comparisons will give you the confidence to go forth, adopt the right behaviours and invest the time in doing social well.

  1. “Business networking is not a numbers game. Being connected to lots of people will not necessarily make you more successful.”

People think more followers, more connections and more page likes is a success measure by default and if they don’t have those numbers it’s not working for them or that someone is better than they are. Social media is not a numbers game either. It’s about how you build that community and subsequently how you nurture it. Speak to 2 people as if you were talking to 2000 and you’ll be just fine…

2. “Having made a great first impression we need to ensure we engage in conversation”

As you begin to gain (more) followers, page likes and connections don’t forget to get to know them and help them to get to know you. Don’t go silent or simply send automated tweets. You would never walk in to a room full of people, shout about your latest offer or business venture and then walk out again (or at least I hope you don’t!)

3. “People buy people”

One of the benefits to networking face to face is the ability to see a group of people regularly, get to know about them and their business and as a result build a trust between you that hopefully leads to referrals on both sides when the need arises. This can also be done online. Yep!

Share pictures of you in your business and working with clients. Don’t be afraid to share updates that help to give a sense of who you are outside of work: hobbies, family life, favourite tv shows. Be aware also of how you ‘talk’ online. Your personality can shine through in the way you write your updates. Don’t forget to listen, reply to and acknowledge comments and conversations in your network either – something that naturally you would do when networking face to face.

“Networking is an opportunity to not only learn, seek help and meet new people but a place to support others, build relationships and your reputation.”

There’s plenty of other elements that make up good [social] networking. If you want to have a chat about it, then I’d love to hear from you. Get in touch via my website or you can tweet me @nlysocial

5 tried and tested tools for managing your social media

With so many apps, websites and recommendations out there for managing your social media these days, I’ve been meaning to blog about the top tools I use in my business. As with everything, it’s all about what works for you and with so many of these being free, it means you can have a play and if you don’t like it, try something else. Even still, start with one and as you grow or your needs change, move up and on to something else.

I’ve been working with social media as a comms, PR and marketing tool since 2011. Below are the top tools that I use and have found useful over the years:

  1. Hootsuite –  If there’s one tool you’ve heard of, it’ll likely be Hootsuite. But what’s it good for? Hootsuite let’s you plug all your social channels into one place for ease of monitoring and posting. You can post the same content across multiple channels at the same time and you can programme content for the days ahead. It’s also got a nifty tool called ‘auto schedule’ which basically saves you the guess work and research about what time of day to post and will send them out at the optional time for your specific audience. The basic version of Hootsuite is free and it comes in both desktop and app versions so you can manage it on the go. Not only that but you can access analytics and set up multiple search streams for social listening. This allows you to easily pick up mentions of your brand as well as industry relevant terms. You may even have your own hashtag, want to track who’s using it? Done! Hootsuite is truly at it’s best when used as a collaborative tool though. When there’s more than one person with access, more than one person monitoring and more than one person responding. There are great tools within the platform for making sure all tweets, questions and messages are picked up and responded to and you can also see who is posting what, and when. If you’ve got a junior member of staff you can even give them specific levels of access that allows them to draft content but not post it. Great for their induction period.
  2. Canva – Having good quality graphic design and imagery across your social media is made possible thanks to Canva! A fantastic platform great for sourcing free images, designs and templates all of which have the preset specified sizes for social media channels (the cover image, the tweet, the Instagram post). You can upload your own images and your own brand colours to use too! Many, many, small businesses use this tool daily it’s that simple to understand and play with. One piece of advice – you can easily lose a lot of time scrolling through the designs and images! Don’t get lost in the possibilities!
  3. Repost app – On twitter we retweet, on Facebook and LinkedIn we share, on Instagram you #regram. To do this manually you would need to take a screen shot and go through the process of adding a picture to your account. Be sure to seek permission and to include their Instagram handle when sharing it with your audience. It’s also nice to explain why you’ve regrammed it. If that becomes a little too time consuming for you then that’s where the repost app comes in. It’s a really quick and easy way for you to share other Instagrammer’s photos with your audience. The repost app credits the owner automatically and includes the original text that was posted with it.
  4. Wordswag – We should all have seen the memo by now that visuals are super important for all of your social media posts. Yep, all of them. However, if you feel you don’t have a hugely visual business, or struggle with what to share, perhaps you have lots of inspiring words, advice or testimonials? Word swag is worth looking up. It’s a free app so you can create your content on the go, seamlessly and very quickly. Chose your background, type in your inspiration, pick a style and away you go. It’s ready for you in your camera roll waiting to be shared with your followers on whatever platform you choose.
  5. hashtagify.me – hashtags! A bone of contention and confusion amongst many many businesses and individuals I work with. What do I use? Why should I use them? How many do I use? As a quick heads up – two in a tweet is plenty and when posting on Instagram, it’s recommended not going much above 5. When it comes to finding out which ones to start using or testing then Hashtagify is your tool. Simply type your keyword in the search box and it will display, in a cool mind map, the hashtags which are being used the most alongside that word. Now you can pick which ones most resonate with you and what you’re posting about, or use the results to drop a few.

Do you have any other tools you can recommend? Comment below and let me know. I’d love to hear what you think…