social media

August Social Media Round-up

When you’re using social media for business, it’s really important to keep up to date with the latest trends and platform changes. We understand that the changes to social media channels are constant and aren’t always easy to keep up with. So, to make things easier for you, we’ve written this blog post with all the latest social media news and updates.

 

Our monthly social media round-ups are usually a feature of our Facebook Lives, but this change of format is due to our upcoming office move. But don’t worry, if you’re a fan of our Lives, we’ll back as normal next month in our shiny new office!

 

1. Facebook group member approvals.

Facebook has solved the problem of the lengthy process of approving group members. Admins can now set up certain criteria required for approval and those who meet these criteria will automatically be approved to join the group. Admins can set a certain location as approval criteria. The new feature also assesses the authenticity of the user’s account by looking at factors such as how long the user has been a member of Facebook and if they have any friends in the group.

 

2. New Instagram scheduling tool.

Instagram users now have the capacity to create and schedule content natively from the Creator Studio app. This update means that brands can now schedule IGTV content and traditional grid posts. However, the capacity to schedule stories is not yet available. Through this scheduling tool, users can see what their content will look like before they post. There have been concerns that content posted using this method won’t receive as much engagement, however it is still too early to tell if this will be a shortcoming. Another shortcoming is that once a post is scheduled or posted via this scheduling tool, it can then only be edited via the Instagram app once it has been posted.

 

3. Pinterest provides algorithm insights.

Pinterest has provided additional insights into its ‘pin classification process’. The process is an algorithm which decides whose newsfeed content should end up on. It factors in topics which the image and the caption cover. For businesses, this means that they will be able to understand how to better target their ideal client.

 

4. Twitter drops third party data suppliers.

Twitter has previously offered businesses information from third party data suppliers when they are creating their ads to help them better target their promotional content. However, due to the increase of public concern about data privacy, following Facebook’s Cambridge Analytica scandal, Twitter have now dropped third party data suppliers. This means that brands will need to factor this change into their ads creation and targeting process.

 

5. Facebook changes group privacy settings.

Facebook is changing its group privacy settings. The current settings feature ‘public’, ‘closed’ and ‘secret’ groups. This change will not affect ‘public’ groups but will mean that ‘closed groups’ will change to ‘private’ ‘visible’ groups and ‘secret’ groups will change to ‘private’ ‘hidden’ groups.

 

6. Spark AR studio for Instagram has been launched.

We have been aware of Instagram’s plans for Spark AR studio for a few months now, but in August it finally launched. This means that brands and individuals can create custom filters (like on Snapchat) which support their image and raise brand awareness. Examples of Spark AR studio include Kylie Jenner’s try-on lipstick filter, designed to promote her Kylie Cosmetics brand, Pride filters and the save the planet filter.

 

7. Facebook is removing its group chats feature.

Facebook has stopped users from communicating with other group members via messenger within the group. This is to limit the number of spammers present in Facebook groups. Group members can still see their previous messages but will no longer be able to send messages. For businesses who use groups to promote their brand, this is something that they will need to be aware of.

 

So, there it is, all the previous month’s social media changes in one place. We hope that this has helped you with your social media presence and has given you some ideas for how you can use your business’ social channels.

 

If you enjoyed this blog post, then be sure to tune into our Facebook Live next month which will be taking place in our new office!

Naturally Social Founder is one of UK’s Top 10 Advisers

We are delighted to be able to spread the news that Natalie has been named as one of the UK’s top 10 advisers 2019 for the work that she has been doing to help entrepreneurs grow their business.

About Naturally Social

For the past four years since Natalie founded Naturally Social, she has been advising firms on social and traditional marketing as well as blogging and digital advertising. Additionally, Naturally Social offers a team of experts for businesses looking for outsourced support. At the event, Natalie picked up an award in the Marketing category.

People kept encouraging Natalie to set up her own business because of the results she’d achieved and the impact she was having. Therefore, she decided to take a leap of faith and once she got going it quickly became apparent there was a huge need for trusted social media and digital advice in the private sector.

A lot of the work we do is behind the scenes, helping firms get more traction, increasing sales efficiently in a frictionless way.  It’s nice to be recognised for the impact we’ve had because service-based businesses like Naturally Social rarely get a lot of exposure for the work they do.

About the Awards

The awards were part of the Top 50 Advisers Competition hosted by small business support group Enterprise Nation at the city headquarters of the Institute of Chartered Accountants England and Wales (ICAEW) and sponsored by Direct Line for Business and Square.

Something which resonated with Natalie on the day, was what Emma Jones, MBE, founder of Enterprise Nation, who handed out the awards said: “All research points to the fact that businesses that take advice at the right time become more successful than those that don’t.”

“Yet our own research has found small firms are still reluctant to take advice, often relying on family and friends.  These awards are about raising awareness about the benefits of guidance, increasing the ease with which you can find advisers you can trust and recognising the signs when it’s time to seek the help of an expert.

“Without these amazing advisers, great British businesses wouldn’t be doing great things.”

Jasvinder Gakhal, managing director of Direct Line for Business, said: “These awards celebrate the skill and success of business advisers across the country. It has been an honour to be a part of the awards and we would like to congratulate all of the winners. This is a tremendous achievement and is testament to the hard work all of these businesses have put in to growing their proposition. We look forward to seeing how they continue to develop in the future.”

The competition also named 50 advisers in the nine core disciplines from across the UK that specifically offer quality advice to smaller firms in order to help them expand.  Enterprise Nation has developed an adviser platform with the ICAEW that can help improve the speed and efficiency of selecting and connecting with a good adviser.

The competition saw hundreds of adviser nominations and more than 5,000 votes were cast during in the voting phase for advisers in technology, leadership and management, PR, marketing, sales, branding and design, human resources, legal and finance and funding.

Thank you to everyone who voted for Natalie in the marketing category. For more information about how we can advise you on your marketing needs, then get in touch.

Hashtags: Hints and Hacks

Hashtags. What are they and why have them? Questions we’re often asked here at Naturally Social, understandably too. They appear on 4 of the main channels now – LinkedIn, Facebook, Twitter and Instagram. So how, when and where do you use them…we’ve answered these questions in this month’s blog post.

1) Do your research.

This is the most important thing that you can do to improve your hashtags. Think about these things when doing your research:

You need to interpret what you have found and draw your own conclusions so that it can be effectively adapted to your brand. Just because a competitor is getting a lot of engagement (retweets, likes, comments, favourites) from using a certain hashtag it doesn’t necessarily mean that it will work for you. It might actually mean the opposite. The best way to evaluate which hashtags do and don’t work is to start using the hashtags from your research and monitor the levels of engagement your posts achieve. Then adapt your strategy accordingly.

2) Make use of the tools available.

There are plenty of tools available that make hashtag research easier. Our top three are Hashtagify, Tagboard and Keyword Tool. Hashtagify is useful for researching hashtags on Twitter and seeing how popular they are. With Tagboard you get an easy to digest board of the latest and most popular hashtag content. This is great for staying up to date with the latest conversation on social media. Keyword is good for deciding on different variations of your hashtag. Many different forms of your hashtags are displayed in list form with the number of posts shown beside it.

3) Bigger doesn’t always mean better.

Just because there are a lot of posts under a hashtag, doesn’t mean that this is the best one for you to use. It is easy to fall into the trap of assuming that because a hashtag has more posts, it will automatically give you more reach. However, in reality, your post will get lost in a hashtag with millions of other posts. It’s much better to pick a hashtag with a few thousand, or even a few hundred posts on it as it’s more likely to be seen by your audience. Also, don’t just look at the number of posts on the hashtags. Pay attention to the engagement it is generating. It is far better to pick a smaller hashtag that has a more engaged audience.

4) Use a brand hashtag.

This is a hashtag that is associated with your brand. Your followers can use it to post user-generated content and find any content relating to your brand. A brand hashtag is a great way to get your business’ name recognised and create brand awareness. Choose something that is catchy, memorable and no other brands are using. Then you can put the hashtag in your social media bios and encourage your clients to use it too.

5) Think industry and location.

The key types of hashtags that businesses should be using are industry and location-based hashtags. If you have an independent business, then you can use location hashtags to target locally and build brand awareness. This type of hashtag is also helpful for if you’re advertising a local event. Industry hashtags can be used to appeal to people who may be looking for your product or service specifically and can be used to foster relationships with other people in the industry. Industry hashtags are good for establishing yourself as a source of knowledge in your field.

6) Don’t use the same hashtags every time.

Instagram algorithms are designed to pick up on any content that they deem as spammy and this includes accounts that use the same hashtags repeatedly. If you do this, Instagram will stop showing your content to users. So, switch things up a bit, use some new hashtags and put them in a different order. Your brand hashtag should always stay the same, but everything else can be different on each post.

7) Different hashtags work differently on different platforms.

As we mentioned in our intro, hashtags appear across all the major social channels, but they don’t interlink. Our advice is to avoid them on Facebook (in our experience, statistically they don’t improve the reach of your content). Whereas, we are still experimenting with tags on LinkedIn. They sit a lot better on this platform than they do on Facebook and we tend to use around 5 industry specific tags at the bottom of the post. These tags represent your business and the information you’re sharing. Don’t forget – the primary purpose for hashtags is to make your content more discoverable by professionals in similar industries or people looking for what you offer.

On Twitter you’re better off sticking to two hashtags per tweet and integrating them within your sentence. Aim for one industry and one location tag.

On Instagram you can add up to 30 hashtags! That’s a lot, right? Now, if you’re in the game of quick growth and followers for followers’ sake then this might make sense, but Facebook themselves advise around 5-8 tags in any post. We always get asked – ‘in the comments or in the post?’ when it comes to Insta. Honestly – test and see what works for you. We add them as a comment for aesthetic purposes.

8) Analyse and reflect.

This is a really important factor in determining your success on social media. Have a look back at your old posts. Think about the levels of engagement you received on these posts and what hashtags you used on them. Are there any posts that have consistently high levels of engagement when you use a certain hashtag? Or, conversely, are there posts that don’t do as well as others? Are there any consistencies in the hashtags you use on these posts? Maybe these hashtags aren’t the best at generating conversation. It’s important to remember that social media can involve trial and error, so make sure you pick up on any patterns and consider what’s working and what could be improved.

Well, we hope our Hashtag Hints and Hacks blog post has been useful and you’re feeling more aware of what they are, when to use them and where. If you’ve still got questions, then we’d love to hear from you! We offer social media workshops, consultancy and management services. We also have a free Facebook group you can join! The Social Media Academy…. we hope to see you soon.

person sitting at desk with laptop

Social Media Strategy in 30 minutes a day!

So you appreciate the importance of a social media strategy, but do you have one? If you do, is it working effectively?

We understand that, for SME’s, time is valuable, so it might feel like you don’t have enough time to dedicate to social media. Do you think of delivering a social media strategy as a lengthy process? Well it doesn’t have to be! Allocating 30 minutes (or less) at the start of every day to deliver your social media strategy can save time and help you achieve your goals. Here’s our top tips to help you do just that:

1. Business Objectives

This forms the first part of your social media strategy. If you don’t already know your business goals, then it’s a good idea to make time determining what these are and how they fit into your social media strategy. Your business objectives will help to define what and where you post.

2. Social Media Goals

A goal must be measurable. Make sure you set goals that tie in to your business objectives. For example, if increasing brand awareness is an objective, then increasing reach and engagement should be a goal.

3. Audience, Channel Choice and Tactics

These three elements will be sub-headings in your social media strategy and inform your overall content plan.

Audience

Be aware that different people spend time on different platforms. If you’re unsure about the typical users for each platform, then have a look at some infographics or articles about platform demographics.

Channel Choice

Knowing your current and desired audience will help determine the channels that your brand is present on. We always recommend to do one thing well, then when you feel comfortable with that, start to branch out on to different channels. When considering channel choice, think about where your desired audience will be (this is where your demographic research will be useful).

Tactics

Once you have defined your audience and channel choice, the next thing to think about are tactics. Things to think about when identifying tactics are:

Social media tactics

4. Tools, Resources and Assets

This part is all about making your life easier! Scheduling tools can make a big difference to your social media strategy, especially if your time is limited. At Naturally Social, we love Hootsuite for scheduling and monitoring content. For more information on free social media resources see our previous blog post.

5. Content Plan

If you’re creative, then you’re going to love this part. This is where you plan what you’re going to post on what channel. Consider channel demographics and what sort of content your audience will find appealing.

Your content plan is where you consider what, where and how content will be shared. Stuck for ideas? Here’s a couple of things you can think about:

Awareness days are designed to create conversation around topics of interest. Try searching for upcoming awareness days that relate to your business and create content around this. It’s likely that these topics will be trending online.

If you have any business milestones, such as 5 years in business, or special events coming up, such as an awards evening, then don’t be afraid to shout about it! You can plan content for these in advance and upload posts in the lead-up to the big day.

6. Measuring and Reporting

This part is great if you’re a logical person and one of your strengths is analysing data. Compare the performance of content across different platforms and look at the output. Consider the time of day you’re posting and the format of your content. Metrics/KPI’s you should consider in order to determine what is going well and what adjustments may be needed include:

Social media metrics

If you would like more information on measuring and reporting, we share helpful articles and tips in our Facebook group and on Twitter.

7. Budget

This is a task that you’re probably familiar with outside of creating a social media strategy. Remember that your budget doesn’t necessarily dictate the quality of your content, or the success of your strategy. Yes, being able to spend money on ads that target your audience can help, but don’t be dissuaded if you don’t have a big marketing budget. Some of the most effective campaigns we’ve executed for clients didn’t rely on big budgets.

8. Crisis Plan

Don’t worry, this isn’t as scary as it sounds. Effectively, it’s a just-in-case measure. Think about things that could happen online which might affect your brand’s reputation. Even the best businesses get the occasional negative review and this is something that you might want to consider in your crisis plan. When we deliver training days, we tell our delegates that a negative response should always be acknowledged. Your crisis plan should dictate how you acknowledge it. A crisis plan will also help if multiple people are responsible for your organisation’s social media. It’s a guide for what to do in the (unlikely) event of a mishap, so that it can be dealt with quickly and effectively by any member of staff.

9. Brand Persona Guide and Voice

This is an aside to your strategy. Things to consider are your brand colours – while your content will be slightly varied across different platforms, brand colours help to keep things unified and create a strong brand image. You might also want to consider tone of voice as this could change slightly depending on what channel you’re posting on. If you’re looking to insource expertise for your branding, we recommend Rin Hamburgh & Co.

 

30 minutes a day to deliver your social media strategy can make all the difference. If you’d like further help with the topics we discussed in this post, then our next social media strategy workshop is on 16th July.

Blog: May Monthly Intern Update

This month has been particularly busy, with award ceremonies, behind-the-scenes filming, networking groups and professional development workshops. I’m also pleased to say that, following the end of my internship in June, I will be taking up a permanent position at Naturally Social! My new role will have a stronger focus on content writing. I will be writing blog posts, completing channel research and writing press releases. If you’re in need of some local PR or regular blog content for your website then please contact me via email: info@naturallysocial.co.uk.

Awards

This month we were lucky enough to attend not one, but two award ceremonies! The first was the Techies, which was held at Hartham Park in Corsham. This award evening celebrated the hard work and achievements of Wiltshire-based businesses in the technology sector. This was my first time attending an award evening, which was very exciting, but also a bit nerve-wracking! Fortunately, we had our clients, Priority IT, with us so there were a few familiar faces.

The next evening was the Wiltshire Business Awards. Like The Techies, The Wiltshire Business Awards celebrate the work of organisations and individuals within the local community. However, these awards were slightly different because the finalists consisted of businesses from many different sectors. It was great to get to experience these awards and it was a particularly special evening because it was their 25th anniversary! Throughout the evening we (of course) took lots of selfies and cheered very loudly when Priority IT won an award!

Blogs

May has been a month where I’ve been continuing to develop my blog writing and SEO skills. At the start of the month I enrolled on a blogging diploma to learn more about effective blog writing skills. My top 3 takeaways from the webinars so far are:

SEO blog tips

Last week I also got the chance to meet with Amy Morse for a blogging workshop. Amy is an author and blogging mentor who delivered an informative and entertaining workshop on blog writing. The course focused on creating content, SEO best practices, Yoast and writing tips. Amy explained how to create a content plan, construct an ‘idea tree’ and the functionalities of Yoast.

Tractor Ted

At the start of the month we visited Bowood Farm to get some behind the scenes social media content to promote the release of Tractor Ted’s new music video! Tractor Ted is a character who has been created to improve children’s education, or ‘Teducation’ around farming.

We got a sneak peek behind the scenes of the latest Tractor Ted music video that will accompany their song ‘It’s Tractor Ted Time’. The farm was buzzing with activity as the children were taught the dance routine that accompanies the song. Once the dance routine had been learned, it was time for filming. We took behind the scenes photos and videos for the Tractor Ted Facebook and Instagram accounts while the children were being filmed.

Despite warnings about working with children and animals, the day was a success and we managed to get lots of pictures and videos that show the fun everyone had filming the music video!

Networking

Last month, I also got to attend another Women Mean Biz networking group. As always, the ladies were very welcoming, and it was great to hear about how their businesses are progressing.

There was a brilliant talk from Mark Terrell about leadership skills, both in a professional and personal capacity. Despite feeling a little bit outnumbered in a room full of women, everyone agreed that Mark’s speech was incredibly interesting and could be applied to many different situations, both at work and at home. Maria Foxwell also gave a fantastic presentation, where she spoke about her Travel Counsellor business and the many exciting places it has taken her. Maria’s speech was admirable and her passion for her job and creating memorable experiences for clients was obvious.

If you are a local businesswoman and would be interested in hearing more about the group, then please don’t hesitate to get in touch. Women Mean Biz welcome women in all professions to their group, but currently they are particularly interested in meeting women who work as marketing consultants, solicitors and acccountants, so if you are in one of those professions, they would love to hear from you.

Thank you!

Thank you for taking the time to read this month’s blog. Keep an eye on the blog over the coming weeks for a series of advice blogs about social media for business. We will also be keeping you up to date with the latest social media news and updates on our Facebook group and Twitter.

person sitting at desk with laptop

Social Media Marketing – How Your Business Can Benefit

Social media is no longer a marketing tool that is used solely by big global businesses. Smaller, local businesses and charities are now capitalising on the benefits that an effective social media strategy can offer. We understand that developing your social media strategy can be daunting, which is why we wanted to write this blog post! Here are some of our top tips to get you going…

Always have your brand identity in mind

Branding is one of the most important things when it comes to targeting your current and ideal audience. Different platforms attract different age groups, so bear this in mind when creating content. Have a look at audience demographics for different platforms. Think about what channels your current and target audience might be on. Align your tone of voice and brand design with your social media presence. Having a strong brand persona will create a solid connection with your brand in your audience’s mind. This will form part of your social media audit and overall strategy.

Adapt your content delivery accordingly

Once you have identified what platform your audience is on, the next step is to adapt your content accordingly. Do your research and think about what content format your audience will be most likely to engage with. When appealing to Millennials and Generation Z, it might be best to deliver your content in short snackable chunks (such as stories). This type of content is what they tend to engage with most. When targeting an older audience on Facebook, it might be more beneficial to post content using the traditional newsfeed format.

Use social media to engage with your audience

Consumers have always valued good customer service. With social media changing the way in which customer service is delivered, it is becoming increasingly important to share positive feedback and address any concerns your customers raise.

Positive feedback is great for creating original content on your channels. We often use Canva to overlay words on to an image that represents the message as a way to make it look more visually appealing. Sharing feedback is a great way to showcase the value of your business to potential customers. It also has the advantage of giving you original content for your channels.

It’s worth remembering that even the best businesses receive the occasional piece of negative feedback. The most important thing to remember is that negative feedback should be dealt with in a positive and constructive way. This will ensure that your customers remain happy and is a fantastic opportunity to build a good reputation for your brand.

Use social listening

When consumers talk about your brand, they won’t always tag your social channels. Don’t worry, you can still keep track of what your audience are saying about your business – this is what social listening is for.

Social listening isn’t just important for finding out what people are saying about your brand. You can also use it to see what your ideal client is talking about. By knowing the interests of your current and potential clients, you can create content that they are more likely to discover and engage with.

Social listening can also be used to stay one step ahead of your competitors. Take note of what they are doing and have a think about why it is – or isn’t – working. This will help when considering the next steps for your social media channels.

You can conduct social listening using various tools. Google Alerts are an easy and cost-effective way of keeping track of what people are saying about you and your competitors. TweetDeck allows you to monitor mentions of certain words that people are tweeting about. If you’re looking to track whether mentions of your brand are positive or negative Keyhole is a good website for this.

Schedule your social media content

Time and resources are often a barrier to making social media work well, and scheduling tools can help you with this. There are various platforms you can use to create content ahead of time and decide when it will be posted.

We like to use Hootsuite and Later here at Naturally Social. They’re easy to use and it also allows you to track your profile analytics too.

Our advice when scheduling content is to keep track of what’s going out and when. If you plan an event which gets moved to a different date, make sure that you check your scheduled posts and amend the dates in those too. Try not to schedule too far in advance either!

Alternatively, you may benefit from in-sourcing a specialist social media team. This is where we add the biggest value for our clients. We take the pressure off, working as an extension to the team. We understand the business inside out so we can create social media content that really represents our clients and works towards achieving their business or organisational goals.

If you would like any of your social media questions answered, then get in touch via our website, Facebook or Twitter.

social media

April Monthly Intern Blog: We’re award nominees!

April has been another busy month at Naturally Social! This month we became a Limited company and found out that we are finalists in The Techies awards!

This month I have been doing a lot of work around the office. I’ve been writing social media strategies for clients, doing hashtag research and analysing email marketing campaigns.

Writing a Social Media Strategy

Writing a social media strategy is the basis for a business’ effective social media presence. Therefore, it takes a lot of time to research, produce content ideas and edit. Writing a strategy involves assessing clients’ business objectives and goals and planning a way to fulfil these using social media. It’s good to think about what’s already working, what could be improved and tactics that could increase brand awareness and engagement. I enjoy this because it involves understanding a business and also assesses how we can help them reach their goals.

Hashtag Research

Hashtag research helps to inform a social media strategy and is something I’ve been working on this month. Using hashtags makes content more likely to be found by a target audience on social media. Hashtags can be searched and the content that has been posted using that hashtag is gathered in one place. It’s good to know what channels to use hashtags on (some are better than others) and what hashtags users are engaging with. Instagram and Twitter are good channels to use hashtags on because they are often searched on these platforms. While hashtags can be used on Facebook, it’s a less effective platform for hashtags because they’re not often searched.

Different hashtags can be used for different purposes. Industry hashtags can be used to target people looking for a specific service or product. Location hashtags can make content visible to people in a certain area. My tip would be to take notice of how many posts there are under the hashtags you search. Also note how often content is posted using certain hashtags. It is easy to fall into the trap of posting under a popular hashtag, thinking that your post will be seen more. However, it’s unlikely that many people will see your post because these hashtags are over-saturated with content. The best thing that you can do is find some middle ground. Try applying hashtags that are used enough to be searched by your ideal client, but not so much that your content is going to get lost within all the other posts.

Email Marketing

Another form of marketing that I have become more familiar with this month is email marketing. In past months, I have had practice in sending out the monthly newsletter for Naturally Social. This month I got some more experience of how to deliver an effective email marketing campaign. I learnt more about measuring success rates in a campaign by analysing a client’s email marketing data on MailChimp. I found successful tactics that could be copied and suggested things that could be implemented to further improve their strategy.

New Designs

Towards the end of the month, I sat in on a meeting that Natalie had with a designer to talk about plans for Naturally Social’s new branding. It was great to be able to see the different stages of the design process and what the vision is for Naturally Social going forward.

I will keep you updated about what’s going on. Next month we have two award evenings, so I’m sure it will be just as busy!

We’re Best User Experience finalists for The Techies!

This month we found out that we’re finalists for The Techies Awards in the Best User Experience category!

What are The Techies?

The Techies is run by The Business Exchange and acknowledges the hard work of the Swindon and Wiltshire IT community. They run annually and are the first award scheme in the area to recognise the work of people in IT. The awards night will take place on 9th May at Hartham Park.

What do we do?

Naturally Social is a purpose before profit communications agency that was founded in 2015. We help charities raise money via social media and give SME’s a voice that cuts through the social media noise. We also run easy to understand workshops that show delegates how to use social media to achieve their business goals.

Why were we chosen as finalists?

At Naturally Social, user experience is at the core of what we do. Our priority is making sure that clients are happy with the work we do. We make sure that the services we deliver are of the highest possible standard. Our social media workshops are fun and easy to understand, which is why we often hear our delegates saying that they are no longer afraid to use social media and are excited to create great content for their channels.

What services do we offer?

As well as the many workshops we deliver, we also offer social media management services for businesses that want to outsource their social media support. We listen to our client’s goals and needs, then create a social media strategy that is tailored to their aims. We understand that social media marketing can be a lengthy task to undertake, which is why we work as an extension to our client’s businesses. Our aim is to create engaging content, so that our clients have more time to focus on their businesses.

Who have we worked with?

As a team who care about local businesses and charities, we love hearing our client’s success stories. One of our clients is local charity, Wiltshire Air Ambulance. We helped them to raise £10,000 in under 72 hours through social media. We have also worked with local care company, Home Instead, to deliver in-house training and 1:1 mentoring for their staff. Subsequently, this helped them to advertise job vacancies and increase their visibility on social media. In our training sessions, we aim to create a relaxed atmosphere where everyone feels free to ask questions. This means that our clients have an enjoyable experience, tailored to them. As a result, our sessions leave delegates feeling like they have the best possible understanding of social media for business.

We are so pleased that our efforts to ensure that our clients receive the best user experience have been recognised. We are looking forward to an evening celebrating the hard work and successes of local businesses.

Wish us luck and if you’d like to know how we get on, then follow us on Twitter and Instagram. For more information about The Techies, follow them on Twitter.

Internship Blog: March

This month marks the half way point of my internship – it’s gone so quickly!

Networking

On the first of the month, I attended a local networking event while Natalie was at Facebook HQ, brushing up on the latest tactics and strategies to help our clients. This was the first networking event I had attended on my own, so it was nerve-wracking. However, it was good to get an opportunity to meet some of the clients that I had previously only spoken to via email and social media.

International Women’s Day

We also celebrated International Women’s Day by holding an evening networking event. This was designed to encourage conversation between women in business. Natalie also gave some advice about how to use Instagram stories to optimise views and engagement, which everyone found useful.

Awards

We also got some exciting news in March – we have been nominated for two Wiltshire Business Awards! Natalie has been nominated for Best Business Person and Naturally Social is short-listed in the Best Micro-Business category. If you are interested in hearing more about the awards and our nominations, scroll down to see our last blog post.

Social Media Strategy and Facebook Ads

This month I have started to apply what I’ve learnt over the past months to some different projects. I have been creating a social media strategy for one of our clients. This has been a good opportunity to use what I learnt on Natalie’s training courses. I have also started making mock-ups of Facebook ads for us and our clients. The kind of things that need to be considered when creating Facebook ads are who you want to target and how you can appeal to that audience, where the people you want to target might live and what their interests are.

Meetings

As well as the work I have been doing in the office, I have also been sitting in on client meetings with Natalie. At the start of the month we visited the Wiltshire Air Ambulance air base. It was great to see first hand what it is they do and hear about their aims for the future. I also had the chance to visit Gloucestershire Golf Union and hear about their plans for upcoming events.

I will keep you updated on what we get up to in my April internship blog – I’m sure it will be just as busy!

Wiltshire Business Award Nominations!

We have been short-listed for the Wiltshire Business Awards, which take place on 10th May 2019 at Centerparcs Longleat. Natalie, our founder, is up for Best Business Person. Also, Naturally Social is short-listed in the Best Micro-Business category.

Our agency was founded in 2015 and is a business with positive ethics at its core. We are a social first communications agency with an interest in helping businesses and charities that put purpose before profit. We offer social media consultancy and management services to our clients. Our aim is to create great content for clients so that they can focus on their business. We also offer public training courses, including a course on ‘How to Create a Successful Social Media Strategy’.

We are lucky enough to have gone to The Wiltshire Business Awards before. In 2017 we were short-listed for the Start Up Business of the Year and Creative Marketing Award. We were also up for an award in 2018, making 2019 the third year we will be at the awards.

The Wiltshire Business Awards are a yearly event, made to celebrate the hard work of businesses in Wiltshire. We are happy to be part of this year’s awards as it is their 25th anniversary.

We are so pleased that our efforts to create a business which has a positive social impact has been recognised. We’re looking forward to an evening celebrating the hard work and successes of local businesses.

Wish us luck, if you would like to keep up to date with how we get on, follow us on Twitter and Instagram.