es in the UK has been growing in recent years. We hope the country will join us in championing the UK’s small businesses, and support them this Saturday.”
es in the UK has been growing in recent years. We hope the country will join us in championing the UK’s small businesses, and support them this Saturday.”
As another global social media week comes to a close and as many of us start getting ready for the last quarter of the year, this is the time of year when typically we refocus our energy and work to drive forward plans and ideas. With that in mind, I’ve pulled together some timeless tips that will help you succeed when using social media for your business.
A key point to remember is that it doesn’t matter what platform you use or how many for that matter, the rules of engagement apply across the spectrum and they apply to you no matter how big your company is or how long you’ve been online for.
That’s all for now! Let me know your thoughts of if you have any questions….thank you to everyone who watched my LinkedIn videos this week too! If you missed them then head over to my profile for a peak. Hopefully we’re connected!
Have a great weekend..
We’re on the look out for a part time social media assistant on a 6 month temporary contract. The role is for 8 hours a week and will / can be based in either Trowbridge or Bristol. (TBA with candidates). There is scope to extend the contract for the right person and there is possibility for the hours to increase.
Naturally Social is a growing social media management and training consultancy dedicated to working with individuals, organisations and businesses to help them make sense of social media. The Social Media Assistant is a newly created post designed to support the business’s growing client base and support further business expansion.
In this role, you will use your creative flair combined with your media/marketing/PR related education and/or experience to plan, draft and analyse social media activity for Naturally Social’s diverse client base and for the company’s own feeds. You will have a good working knowledge of a range of social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn and Snapchat and a passion for keeping up to date with the latest trends.
Your excellent written English skills and ability to convey ideas in a concise and appealing way, combined with strong organisational skills will enable you to produce content that is well-planned, accurate, timely and engaging. You will have the flexibility to attend events outside of normal office hours to provide live social media coverage. Experience of using social media analytics, graphic design or video production are desirable, although further training can be provided as required.
Working under the guidance of a supportive and inspirational manager with an established career in social media management, you will benefit from coaching and mentoring as well as a unique opportunity to learn more about the use of social media in a variety of industries from charities and public sector to retail, leisure and hospitality and how to adapt your tone and content to suit different audiences.
Due to the size of the business the social media assistant will need to undergo general admin tasks as and when required.
Interested? Application is by CV and covering letter. For the full job spec or if you have any questions please email: firstname.lastname@example.org
I’ve recently joined a monthly networking group as part of a strategy to grow my business. One of the great things this group offers is regular training opportunities – workshops of a couple of hours in length on a range of topics. Specifically, the founder runs a workshop on networking which I went along to earlier in the summer.
It was a great workshop full of helpful pointers and tips about how to get the most of my membership and meetings and what it means to network successfully. So much of the content resonated with me and in fact, inspired me to write this blog post.
A large part of my business entails me not only working one on one with individuals who are looking to use social media in their business, but I also deliver presentations. Mainly around the benefits of social media, but also about etiquette and positioning yourself online.
One of the most common questions or concerns that holds people back from even getting started on social media is ‘what do I do when I’m there?’ ‘What do I say?’ ‘How do I behave?’
I always like to share this little pearl as a starting point – ‘communicating online is no different to communicating offline.’ I also like to highlight that it’s the platforms we use that are called ‘social media’ and the act of using them is referred to as ‘social networking’. So, put your best self forward, be polite, be generous, be present. Show up. Sound familiar? (Hopefully yes!)
For the non digital natives out there (Baby Boomers, Generation X), communicating online doesn’t come naturally. And for the millennials amongst us who get the social side it’s still sometimes difficult to see how our Facebook account or Instagram feed can be used to generate business.
There were so many commonalities between the content covered in Philippa’s networking workshop and what I often cover in my mentoring programme and presentations that I wanted to share. I hope that for those struggling with the how’s of what’s of communicating online these three comparisons will give you the confidence to go forth, adopt the right behaviours and invest the time in doing social well.
People think more followers, more connections and more page likes is a success measure by default and if they don’t have those numbers it’s not working for them or that someone is better than they are. Social media is not a numbers game either. It’s about how you build that community and subsequently how you nurture it. Speak to 2 people as if you were talking to 2000 and you’ll be just fine…
2. “Having made a great first impression we need to ensure we engage in conversation”
As you begin to gain (more) followers, page likes and connections don’t forget to get to know them and help them to get to know you. Don’t go silent or simply send automated tweets. You would never walk in to a room full of people, shout about your latest offer or business venture and then walk out again (or at least I hope you don’t!)
3. “People buy people”
One of the benefits to networking face to face is the ability to see a group of people regularly, get to know about them and their business and as a result build a trust between you that hopefully leads to referrals on both sides when the need arises. This can also be done online. Yep!
Share pictures of you in your business and working with clients. Don’t be afraid to share updates that help to give a sense of who you are outside of work: hobbies, family life, favourite tv shows. Be aware also of how you ‘talk’ online. Your personality can shine through in the way you write your updates. Don’t forget to listen, reply to and acknowledge comments and conversations in your network either – something that naturally you would do when networking face to face.
“Networking is an opportunity to not only learn, seek help and meet new people but a place to support others, build relationships and your reputation.”
With so many apps, websites and recommendations out there for managing your social media these days, I’ve been meaning to blog about the top tools I use in my business. As with everything, it’s all about what works for you and with so many of these being free, it means you can have a play and if you don’t like it, try something else. Even still, start with one and as you grow or your needs change, move up and on to something else.
I’ve been working with social media as a comms, PR and marketing tool since 2011. Below are the top tools that I use and have found useful over the years:
Do you have any other tools you can recommend? Comment below and let me know. I’d love to hear what you think…
As a student coming to the end of a three year degree and having the petrifying realization that it is time to re-join society as a fully-fledged, 9 till 5 working adult, how on earth do you even start to look for prospective jobs? That’s where LinkedIn comes in. When people talk about social media platforms, one I rarely consider is LinkedIn. Why? Because, ignorantly, I didn’t even think of LinkedIn as a social media. I have a profile which hasn’t been touched since it was created and I pushed it to one side . Guest Speaker, Greg Cooper, is a LinkedIn coach who preaches about the power and necessity of using LinkedIn to network and promote your business. Greg held a seminar at the Salisbury BBE yesterday explaining what LinkedIn can do for you. And with 22,000,00 users in the UK, I have now 100% reconsidered LinkedIn as an extremely powerful tool to reach people in your industry.
LinkedIn differs from other platforms like Twitter and Facebook, because its primary intention for your profile isn’t to sell, sell, sell – but build relationships and your reputation. Other users can send you invites and vice-versa; you can invite anyone to become a connection with you. The search feature allows you to find and build an audience of connections you can then work with. You are open to adding a whole host of personas – potential clients, customers, suppliers or influencers.
Your profile is your shop window. Starting with the very first thing anybody viewing your page will see; the profile picture. It’s worth taking some new head shots in a professional environment where you appear amenable and approachable. Mug shots or mid-sneeze photos won’t cut it! Below your picture is your strapline this needs to gain people’s attention. LinkedIn defaults this to your job title but you can change this to a bullet pointed skills. The largest piece of writing that’s going to really define you as a person is your summary. It should be straight to the point and honest, with a list of your skills and what you do. You can put your own twist on your summary by getting creative and witty to stand out from other people in the same industry. Another area that allows potential clients to see your skills is the recommendations section, encourage your friends or anyone you’ve worked with to add this to your page.
Once you have found have made connections with relevant people you can engage with them online by sending them relevant articles or direct messaging them. You should build up and engage in contact slowly and then you can take it offline .This is where you sell your business as you have already formed the basis of a relationship online.
Another aspect of LinkedIn that I have struggled with is how to present your page to look more enticing. LinkedIn allows you to post articles – this is a way of adding more media to your page and also giving your audience an insight into your abilities. Make sure to include eye catching picture so your profile stands out. There are also group posts you can get involved with – the more you reach out to people the more replies you will get and from that, potentially more connections.
In conclusion the most important thing I’ve taken away from the seminar is that you can’t be shy. If there’s someone you want to make a connection with who’s going to benefit your business – bite the bullet and send them a message! You can create a strong audience full of important contacts on LinkedIn but they’re useless if you don’t use them. So, I’m now going to update my profile and commit to the daunting but necessary task of finding a post-grad career with my new and improved LinkedIn skills.
As a millennial, I am a product of the social media generation, surrounded by peers who Tweet, Snapchat and Insta their every move. However, I am a complete novice to twitter, and specifically how Twitter can be used to maximize brand awareness, engagement with customers and even generate profit for a businesses. But, as I’ve recently learnt, Twitter is one of the most important platforms to utilize for personal contact with your customers… Only when it’s done right!
I attended the Salisbury Big Business Event yesterday as a social media intern for Naturally Social. The Salisbury BBE is now in its 6th year and offers varied range of business seminars and workshops, from Snapchat to Cybercrime there is something every business can benefit from. A seminar I was most intrigued about was ‘How to use Twitter to engage with you business’ – I understand how to use Twitter just fine, but it’s the nuances and tricks on how to create and maintain a good page for a business that I wanted to know more about.
Introtweet were hosting the workshop and the first and arguably most important point that they made was that you have to engage to get engagement! If you’re sat in front of the screen wondering why you haven’t had a mention in over a week, then you need to get tweeting. But before you can start to engage, you have to have an audience to work with and it’s imperative to target the right people. The search option on twitter lets you find appropriate businesses and potential customers, so that when you are engaging, your information is going to reach your demographic. If you put an ad in the paper, it could be seen by hundreds of people but, not one them meets your criteria. However, with twitter you build your own audience by deciding the most important accounts to follow so all your information is going to reach the right people.
How, what and when are three components that are going to make your tweets stand out. Always, where possible, include a hashtag. With hashtags, it’s quality over quantity, you don’t need 6 #’s at the end of your tweet taking up those valuable characters. Make a statement you think is going to be relevant and important to your audience, and add a # at the end. This makes it clickable and interactive – you can then see everybody else who’s tweeting using the same # and get engaged. Another place for them is in your bio, this will make your profile searchable. So include relevant hashtags to your business.
Replying to tweets is what will make your audience feel valued and want to tweet again. Twitter is an instant and live platform so people don’t want to wait, if someone’s asks you a question don’t leave it a day to reply as another business could beat you to it. You should aim to reply to people within an hour.
Another great place to network and promote your business on Twitter is by using local business hours. For example, #SwindonHour is every Thursday from 8pm to 9pm where local businesses tweet there news, events or just have a chitchat- either way it’s a great place to increase your followers and get your name out there.
To make sure your tweets reach the maximum audience potential you should be tagging accounts within the tweet. This is going to increase the chance of them re-tweeting you which means you’ll be reaching their audience too. A new feature introduced to Twitter two months ago allows users to tag accounts in images. You can tag up to 10 accounts and it won’t eat into you character count. Not only are images more eye catching and likely to get a response but you have the potential to reach far more people with this new tool.
Finally, it’s important to keep your spontaneity and impulsiveness when tweeting. Be funny and creative, use the trending stories on the left hand side and hashtag National days that could be relevant to your company – you want people to see your personality not just your business – this is going to make you more personable and not just another twitter account that’s trying to sell something. You should aim for a varied range of behind the scenes personal content, industry news, relevant articles and information on your business and promotions. It’s worth putting in the time to have a strategy every week so you’re using every tweet to its full potential. Remember, stay engaged and keep tweeting, because that’s what will make your Twitter page a success!