LinkedIn is the home of professional social media networking and it exists to connect professionals – but with millions of users flooding the network, how can you make sure your profile stands out?

While you may not be looking for a new job opportunity, it is important to keep your profile up-to-date and you keep connecting with those you interact with –it’s always good to be able to showcase to your current employer just how valuable an asset you are, considering they’re most likely keeping their profile up to date too.

Here we’ve identified some top tips and helpful information so that you can tailor your LinkedIn profile so it works in the most effective and efficient way.

1. Steer clear of politics and religion

You wouldn’t discuss these in the pub or at an interview, and these topics also have no place on LinkedIn.

2. Headline your skills, not your current job

Your LinkedIn headline is what impacts the SEO results, so highlight your skills, not your place of work, to make sure your profile comes up.

3. Keep your work history to the most relevant jobs

Make your skill sets, knowledge base and experience abundantly clear to any potential employers so they know what you’re capable of.

4. Recommendations are more powerful than endorsements

People visiting your profile will often read your recommendations so encourage others to wax lyrical about your skills and what it’s really like to work with you.