Since our launch 7 years ago, we’ve harnessed social media to support the impact of ambitious charities and ethical businesses alike. We’ve been working to optimise their communications and creating real results whether we’re working on a high or low budget social media campaign.
At Naturally Social, we believe that if profit can be created from social media, you could use it to create real change too. When done well, social media can inspire, motivate, and drive important change in society.
How do we do that? Well, we promote conversation from every angle while keeping social at the sharp end of what we do.
Our low budget social media campaign example is from the cosmetic industry – a new business offering radiosurgery, Botox and dermal filler. These services are aimed at patients looking to enhance the best parts of their natural appearance, subtly and safely.
As a new business, operated by qualified GPs, they were looking for:
The brief we were given had a very short timeframe (just one month), and a small budget of £6,000.
One of the most important steps of getting started with a low budget social media campaign (or any campaign for that matter!) was to outline the objectives.
To help you get a transparent view of how this worked, we’ve noted below the agreed objectives for this business:
The target audience for this new business was divided into two ideal client avatars. The first avatar are middle-class “yummy mummies” in their early thirties, the second ideal client is the slightly older women, aged between 38 – 50.
Based on these target audiences we determined that the best social media platforms to use for this low budget social media campaign, were Instagram and Facebook.
Once this was relayed back to the client and all approved, we got straight to work.
We got heavily involved with local community groups, introducing the business and getting involved in local conversation to position the business as an active presence within its local community!
There is a lot of stigmatisms around the cosmetic industry and there are lots of ‘big players’. That was something that we needed to overcome in order to make the campaign work.
Because of these stigmatisms, it makes standing out hard. It also makes it difficult for smaller companies to win over their local community on social media.
We didn’t gain instant follows from the local townspeople and instead, we had to prove to them that the business was different.
We had to earn the trust of the local community, so not only did it feel like we were competing against the thousands of companies online but also every individual in local community.
By the end of the campaign, and as a result of our engagement online, we were able to win over the local community. The business has been accepted as part of the town!
We’ve shown that Instagram and Facebook not only bring you closer to those on the other side of the world but also to those on the other side of the street!
Through Facebook and Instagram, we were able to completely change the conversation around cosmetic surgery and the services available through this new business. Something that perhaps wouldn’t have gone smoothly without the strategy and approach we took.
The results for this low budget social media campaign have been amazing!
The results we gained on such a short time frame (and on a low budget) have really highlighted the impact you can create on social media without spending a lot of money.
It has also demonstrated the importance of creating a strong strategy and targeting marketing activities.
If you’re looking for support with a low budget campaign, then get in touch! We’d love to hear from you!
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