At Naturally Social, we’ve always been committed to making a positive impact on the world and receiving our B Corp Certification demonstrates our commitment to sustainability and social responsibility.

Becoming a Certified B Corp organisation has meant that we’re able to follow through on our strategic direction – to work with purpose-driven companies, so we need to prove our values. We’re passionate about telling the stories of the world’s kindest companies and becoming a B Corp organisation meant that we were moving from just talking about our values, to publicly demonstrating them.

You can read our yearly impact reports right here, and we’d welcome your feedback. Reach out to us via email or socials…

BCORP Impact Report 2024 Final (P)

An influencer marketing campaign to tackle violence against women and girls (VAWG)

In 2022, Wiltshire Police asked for our help to get feedback from the female community in Wiltshire and Swindon, to help shape how they deal with crimes involving violence against women and girls (VAWG).

The challenge was to engage a diverse range of people and make sure they felt heard, so we created a campaign strategy with a varied messaging approach that was tailored to each of the target age brackets.

Over the six week campaign, we shared content encouraging people to join the conversation across TikTok, Instagram, Facebook and Snapchat, using both paid and organic channels, and using the #IWD and #JoinTheChorus hashtags to extend our reach. We also harness the power of local influencers Stephanie Milward (MBE), Georgina Knapp and Chloe Bain, who have a collective follower base of over 190,000.

In total Wiltshire Police received 1,400 survey responses, making it the biggest police consultation with women and girls in the county.

Shae D’Arcy, Corporate Communications, said, “The Quality of the responses has been brilliant, and more importantly we have also had a good number of responses from a younger demographic that they were hoping to reach using Naturally Social and new channels.”

A social media campaign raising over £4,000 during the Big Give 2023

Wicked Weather Watch is a charity on a mission to help children and young people understand the realities of climate change. As winners of our annual charity giveaway in 2023, we supported them with a free campaign during the Big Give Christmas Challenge.

The goal was to raise £4,000. Our first task was to quantify the impact this would have, which was to reach 4,000 children with their climate change message. This informed all of our online, PR and outreach activity, as well as communications with their existing audience via email.

Over the campaign period, we reached over 85,000 people on Facebook, and organic impressions on LinkedIn went up 725%. Paid ads gained 125,960 impressions, with 664 click throughs, and the charity earned 7 pieces of press coverage including an interview with their Founder Sir David Hempleman-Adams, on ITV West Country.

In total, WWW received 34 donations, valuing £4,287. They also gained new followers on Facebook and Instagram, and built a greater level of awareness in the area.

Director Rhianna Davies-Smith said, “I am incredibly grateful for all of your hard work on this, our goal would not have been met without you. You’ve been instrumental.”

Organic and paid social to build a list for an ecommerce sales funnel worth a potential £29,000

Ecommerce brand Eco Wood Rings sells beautiful, sustainable jewellery made from wood, metal, and other natural materials. We were brought in to help them grow their social media presence in order to drive more sales.

To start with, we developed their organic and paid social strategy, which included redesigning their Pinterest account and optimising it using keyword research. We then created content and ads across Facebook, Instagram and Pinterest, and built a prospect list by using content to lead fans to an email subscriber landing page.

Over the course of 8 months we increased followers on Pinterest alone by 48%, uploading over 200 pins with impressions of 223,000 and 5,000 engagements. A six week campaign targeting Australian buyers saw 83 new subscribers added to Eco Wood Ring’s database. If each subscriber bought even the cheapest available product, this would represent an income of over £29,000 from an investment of £1,000, including fees.

Founder Laura Gonzalez Perez said, “Thank you for all your effort helping us to get Eco Wood Rings to the next level on its online exposure… We feel it has been such a privilege to work with you, and have your expertise put into place.”

A marketing campaign that raised over £5,000 during The Big Give 2022

Voices for Life helps children express themselves through music, building self-esteem, confidence and wellbeing. In 2022 they set out to raise £5,000 during the Big Give Christmas Challenge, and we worked with them on a pro-bono basis to help make that happen.

We kicked off by creating a campaign strategy, then developed creative assets including paid ads, offline marketing materials and outreach emails. As well as targeting new donors, we also worked with their team to get in touch with past supporters and encourage them to donate again.

In just 7 days, the campaign raised £5,105, exceeding their original target, as well as raising their profile and their following for the future.

Founder and Executive Director, Tessa Armstrong said, “The Naturally Social team were approachable, determined and focused in the lead-up and throughout the campaign. We are a small charity with limited resources and your help has been invaluable enabling us to reach so many more children in 2023 through our projects.”

Full service marketing support to launch and grow a CIC tackling the digital divide

Wiltshire Digital Drive is a community interest company (CIC) that refurbishes and recycles donated laptops, gifting them back into the local community to help bridge the digital divide.

We worked with them from the outset, helping them launch their new brand and generate awareness, donations and applications from worthy causes. To do this we used a full service marketing approach that included social media and digital comms to build community, and PR such as award applications, local media, and influencer marketing.

As of January 2024, an incredible 9,200 devices have been donated and over 3,000 have been redistributed. We’ve raised £200,000 and established a loyal social media following. The CIC has been featured numerous times in the media and has won awards including Theo Pathetis’ Small Business Sunday and the Covid Community Champion award.

Ronelle Jonat, part of Wiltshire Council’s H4U Team, said, “A very big thank you for the most wonderful PCs you have provided. I have guests who can now carry on with their study at university, English lessons online and doing research and looking for work and many other things.”

PR services that helped secure national exposure, leads and £150,000 investment

Plastic welding might not sound innovative, but Pinweld’s pioneering techniques are set to revolutionise the automotive industry. They came to us to create a PR campaign, giving them the exposure they needed to secure short term funding and generate longer term investor interest and client relationships.

We recommended a package of services that included providing a tailored media contact list, creating a press pack, sending out three targeted press releases, coordinating media comms and visits, and running a social media campaign across all channels.

The three week campaign saw them gain coverage locally, nationally, online and in industry press, securing them their first radio appearance and mentions from the likes of ITV, BBC Points West and Southwest Business Insider. Twitter profile visits increased by over 940%, while Facebook profile views doubled, and Pinweld founder and Technical Director, Kevin Chappell, was invited to speak to the British Army’s Corps of Royal Electrical and Mechanical Engineers.

The result of this exposure was almost instant, with one client lead coming through directly from a magazine article. Pinweld went on to secure £150,000 in investment, delivering a massive return on their investment.

Kevin said, “Your efforts quite frankly delivered this business opportunity when we most desperately needed it.”

Full service marketing support to launch a new business accelerator at full capacity

The Foundry is a new small business accelerator programme. They turned to us during their pilot phase to deliver an invite-only launch event, raise their profile in the area, and help them secure 20 applications for each application phase.

Delivering this took a full service marketing approach, ranging from event organising to content marketing and social media management. We also helped them develop their brand, and created a marketing strategy they could continue to use beyond our engagement.

During the campaign, we focused heavily on driving engagement, actively seeking out our target audience on Twitter and LinkedIn. By forging relationships with influencers, we were able to amplify our message and create a buzz. Social media content reached over 3.5k on Facebook alone in just one week, and there were 90 RSVPs for the launch event.

In the end, we exceeded our targets, delivering 80 applications across three application phases, with 60 being selected and 50 completing the programme.

Enterprise Advisor at The Foundry, Simone Ward-Baptiste, said, “The team is flexible and are able to pivot quickly, focusing on our needs at all times. We have experienced an increase of followers and now have a strong presence within our industry. It is a pleasure to work with them.”

Launching a new medical brand and gaining people’s trust online and locally

The Clinic came to us as a new start up looking for a brand name, logo and website, plus a social media strategy. Founded by a group of GPs, the business was looking to provide radiosurgery, botox and dermal fillers, and needed to quickly build credibility and trust.

With just a month to get ready for launch, we started off by creating a detailed timeline of deliverables. Then we began work on a brand that would combine the scientific rigour that underpins The Clinic’s work, with creative assets designed to be reassuring and welcoming.

By the time of the launch, the start up was ready with not only a new brand and website but social media assets and a local PR campaign, which generated coverage in print and online. Within the first four months, we delivered over 4,000 engagements on Facebook and a reach of almost 6,000 on Instagram. The new website had 2,700 visitors in that period, and ranked on the first page of Google for ‘Botox Devizes’.

Most importantly, The Clinic received 56 new enquiries, giving them over 80% occupancy and a return on investment of 300%.

The Clinic’s Founder, Anne-Marie Wilcox, said, “The website looks fab! We’re really grateful, thanks for all you have done, and are doing!”

Engaging live event coverage generating 5x increase in social media mentions

The Business Exchange (TBE) is the go-to resource for the South West’s local business community. Their much anticipated conference – which draws over 500 visitors, including VIP guests – is all about delivering accessible, valuable content to both attendees and those who couldn’t make it in person.

The organisers got in touch with us to provide live event coverage by posting real time social media updates, highlighting each aspect of the conference as well as profiling the charities in attendance.

In total, our two on-site social media experts sent out 223 Tweets, with a potential reach of over 86,000 and an economic value of almost £950. Over a 28 day period, TBE’s engagement stats showed that their post impressions had increased by over 100%, profile visits by 80% and mentions by an incredible 538%.

Anita Jaynes said: “Working with the Naturally Social team is like a breath of fresh air. No hand holding required, they just get on with the job and deliver to an exceptional standard. The team knows how to capture the day and tell the story live as it’s happening, creating a buzz and delivering tangible results.”