Welcome to Our Year in Review! Looking back at the past 12 months is an important exercise for all businesses, no matter the industry. It allows you to celebrate successes and reflect on what could have gone better. We not only use this to inform our work and set the direction for the following 12 months but it’s also a great way to recognise teamwork.
From continuing to embrace emerging technologies to empowering purpose-driven businesses. We’re proud of the work we completed and the results we achieved last year. Here’s a look back at the key stats and a glimpse of what’s to come in 2025.
This year has been packed with exciting milestones and measurable growth. We’ve continued to deliver impactful results for our clients and ourselves and have broken down the headlines by platform:
In November, we were commissioned to work with Wiltshire Police, on their Serious Violence campaign. AI played a fundamental role in the content creation process, from ideation to delivery.
Using AI allowed us to create designs and visuals at twice the speed and twice the impact. So much so that the hero images for this campaign, produced with AI, were preferred to the options presented from paid stock imagery. In doing so, we not only saved them money but we were able to meet the tight turnaround time.
Throughout this year, we’ve continued to support a number of small businesses with 1-2-1 social media mentoring because not everyone can outsource their social strategy and management.
Listening to the pain points of clients, potential clients, and members of our network, we’re extremely aware of the varying budgets and resources that are available to entrepreneurs, small businesses and small charities. If you’re looking for free resources to support your marketing efforts check out our most popular ones from last year:
Let’s not forget that behind every success story is a team dedicated to making a difference. While 2024 has looked a little different to previous years at Naturally Social, our achievements have been more significant!
Natalie’s New Qualification: This year Natalie has gone even further with her enthusiasm and passion for AI and in the Spring, she earned her CIM Level 6 Specialist Award in AI. This achievement demonstrates her expertise and forward-thinking approach to leveraging Artificial Intelligence.
She’s also been working hard on a new Ai training course which launches in early 2025… I you’re looking to get ahead when it comes to using AI for social media, be sure to join the waiting list!
Rachael’s Promotion: January will be my 5th year with Naturally Social, having started as Business Development Manager in 2020, I’ve been lucky enough to progress through to Business Manager and into my newest position this year – Head of Client Services.
As someone who is passionate about customer service it’s been great to focus more on this element of the business, adding something new to what we offer our clients.
As we look ahead to a new year, we’re excited to continue building on the momentum from 2024 including the relaunch of the Social Media Academy.
Here’s a sneak peek at what’s coming:
That’s it… That’s our year in review! We’ve love to have you as part of our community on LinkedIn! Connect with Natalie, Rachael and follow the Naturally Social page to stay up to date with all things social!
We want to thank our clients for their trust this year. It’s been a joy to work alongside them and continue to share the stories of the world’s kindest companies.
Here’s to making a bigger impact in the year ahead!
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