Snapchat has now overtaken Instagram as the most popular network among US teens (14 – 19 year olds) and has 10 billion video views a day. That’s as much as Facebook, if not more, and it hasn’t been around half as long. That’s Big!
As THE place to be to connect with 13 – 24 year olds, if this is your target audience, you need to be taking this seriously. But Snapchat isn’t just for the ‘kids’ – the next largest growing demographic are the 30 – 45 year olds. In a few years time you can bet that the user base will inevitably shift, just like Facebook has (meaning it will be much more widely adopted).
It really is worth getting on board earlier rather than later to avoid playing catch up and inevitably paying for it. Literally.
Book on to our Snapchat 101 webinar.
We recognise that time is a valuable asset so we’ll be running a live webinar which will give you the important facts, figures and need to knows in 30 minutes.
If, after the webinar, you’re going to add Snapchat to your comms strategy then great – stay tuned as we’ll be hosting a follow up ‘snap-by-snap’ webinar (see what we did there…) and an ‘advanced snapping’ webinar – which will get you understanding all the features (and I mean ALL), getting creative with Geo filters (so exciting!), and building your audience to get your messages out there.
Signing up for the webinar is easy and can be done via eventbrite. Keep an eye on your emails as we’ll be sending the webinar link to you the day before and on the morning of, as a reminder.