All social media channels are placing bigger emphasis on video, so think about how you can integrate it in to your content.
Outstanding customer service should be a key focus for any business. Whether you’re a B2B or B2c, social media is one of the best places you can deliver on that.
Whilst automation software sells the idea of saving you time, be mindful that this can often come at the sacrifice of genuine engagement, real-time communication, and creativity (all the things that will help you stand out most!)
Social media can’t be a tick the box exercise. You have to invest time to listen and respond.
So many businesses set off on their social media journey without a strategy and they can often end up frustrated and lost. Having a strategy will help you to see where you want to get to and will map out how you’re going to get there.
With so much content online you have to work hard at making your content pop. Use new features and adopt new tools quicker than your competitors in order to succeed.
Even if your youngest staff members are responsible. Using any platform in you personal life is different to using it for a business and as the MD/CEO or Founder it’s important you understand what makes good social and how to hold staff or freelancers accountable.
I don’t believe paid is an absolute necessity of every strategy but if you want to achieve your goals quicker then it’s part of the winning formula.
Influencer marketing has been a buzz word this year but it highlights the effectiveness of tapping in to other people’s communities.
Your social media channels are as important as your website. Actively tell people where they can find you.
We hope you found these tips to raise your social media presence helpful. If you would like any of your social media questions answered, then get in touch, Facebook or Twitter.
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