It’s no lie that businesses have been benefitting from social media being included in their marketing strategy, but they don’t have to be the only ones. With 84% of Facebook users showing their support for charities, social media is a fundamental part of modern marketing! With an active audience, using social media for charities is a no-brainer!
We mentioned a big statistic in the opening paragraph, and so the main reason charities should use social media is that it works!
There are so many charities and non-profits who are using social media well! We provide the outsourced social media marketing for the amazing Wiltshire Digital Drive (WDD) and helped raise over £11,000 via their just giving page. All the money raised for this Community Interest Company is used to “bridge the digital divide”.
It’s not just WDD who are benefitting from using social media, we’ve got some other amazing statistics to convince you that social is where it’s at!
We’re passionate about sharing good quality social media content, so here’s our winning formula:
Now you’ve got an idea of what content to share, the next big question is how often should you be posting content.
This will likely come down to the resources you have available and the size of your audience. Our Founder, Natalie, says “social media algorithms don’t serve your content to every person who follows your account. Therefore, the larger your audience, the more content you can share. If you have a new account with a very small audience, it’s not an effective use of time to focus on daily content creation. Commit to one of two posts per week, to begin with (unless it’s Twitter!). It’s always good to review your approach every few months as your audience grows along with your confidence and abilities.”
Once you’ve started posting, it’s a good idea to use your analytics to measure what is or isn’t working on your social channels.
While you’re checking your analytics to see what is working on the content front, you can also see what the recommended posting times are.
For Hootsuite users, these are available when you click to begin scheduling a new post:
If you’re using Meta to schedule your content to Facebook and Instagram, they’ll also provide recommended times to post.
If you’re not sure where to find them, you can access them through the posts and stories tab on Business Suite:
We’ve pulled together 3 examples of organisations doing social media well!
This post on LinkedIn aims to educate the reader by informing them of World Humanitarian Day. Teamed with an impactful image, the reader can see the commitment from the organisation and how it links with this specific awareness day.
When looking to inspire your audience, share content that your audience can relate to. In this post, the RSPCA are talking about a blind and elderly dog – Tiny Tim!
The post includes real photos, a link to an awareness day (International Blind Dog Day) and a call to action.
Using Instagram Reels, like Designability has, to entertain your audience is a great way to raise awareness about what you do.
This post has been used to wish their audience a happy weekend but also shows their product in use and what the charity is all about.
If you’re interested in creating a strategy for social media, then get in touch.
Better yet, if you have registered for the big give this year, we’ve got an opportunity we think you’ll like! We want to give one lucky charity a campaign on us… you’ve set the target, we’ll provide the resources and together we’ll #UpgradeYourSocial!
Put your feet up, we’ve got this. We’ve been living and breathing social-first communications since the phrase “social media strategy” was first heard on business-leader lips. Get the newsletter to stay in the loop. We respect your privacy and would never sell your details on to a third party. You can unsubscribe at any time – see our Privacy Policy for more details.
01225 809990