Naturally Social Founder is one of UK’s Top 10 Advisers

We are delighted to be able to spread the news that Natalie has been named as one of the UK’s top 10 advisers 2019 for the work that she has been doing to help entrepreneurs grow their business.

About Naturally Social

For the past four years since Natalie founded Naturally Social, she has been advising firms on social and traditional marketing as well as blogging and digital advertising. Additionally, Naturally Social offers a team of experts for businesses looking for outsourced support. At the event, Natalie picked up an award in the Marketing category.

People kept encouraging Natalie to set up her own business because of the results she’d achieved and the impact she was having. Therefore, she decided to take a leap of faith and once she got going it quickly became apparent there was a huge need for trusted social media and digital advice in the private sector.

A lot of the work we do is behind the scenes, helping firms get more traction, increasing sales efficiently in a frictionless way.  It’s nice to be recognised for the impact we’ve had because service-based businesses like Naturally Social rarely get a lot of exposure for the work they do.

About the Awards

The awards were part of the Top 50 Advisers Competition hosted by small business support group Enterprise Nation at the city headquarters of the Institute of Chartered Accountants England and Wales (ICAEW) and sponsored by Direct Line for Business and Square.

Something which resonated with Natalie on the day, was what Emma Jones, MBE, founder of Enterprise Nation, who handed out the awards said: “All research points to the fact that businesses that take advice at the right time become more successful than those that don’t.”

“Yet our own research has found small firms are still reluctant to take advice, often relying on family and friends.  These awards are about raising awareness about the benefits of guidance, increasing the ease with which you can find advisers you can trust and recognising the signs when it’s time to seek the help of an expert.

“Without these amazing advisers, great British businesses wouldn’t be doing great things.”

Jasvinder Gakhal, managing director of Direct Line for Business, said: “These awards celebrate the skill and success of business advisers across the country. It has been an honour to be a part of the awards and we would like to congratulate all of the winners. This is a tremendous achievement and is testament to the hard work all of these businesses have put in to growing their proposition. We look forward to seeing how they continue to develop in the future.”

The competition also named 50 advisers in the nine core disciplines from across the UK that specifically offer quality advice to smaller firms in order to help them expand.  Enterprise Nation has developed an adviser platform with the ICAEW that can help improve the speed and efficiency of selecting and connecting with a good adviser.

The competition saw hundreds of adviser nominations and more than 5,000 votes were cast during in the voting phase for advisers in technology, leadership and management, PR, marketing, sales, branding and design, human resources, legal and finance and funding.

Thank you to everyone who voted for Natalie in the marketing category. For more information about how we can advise you on your marketing needs, then get in touch.

person sitting at desk with laptop

Social Media Strategy in 30 minutes a day!

So you appreciate the importance of a social media strategy, but do you have one? If you do, is it working effectively?

We understand that, for SME’s, time is valuable, so it might feel like you don’t have enough time to dedicate to social media. Do you think of delivering a social media strategy as a lengthy process? Well it doesn’t have to be! Allocating 30 minutes (or less) at the start of every day to deliver your social media strategy can save time and help you achieve your goals. Here’s our top tips to help you do just that:

1. Business Objectives

This forms the first part of your social media strategy. If you don’t already know your business goals, then it’s a good idea to make time determining what these are and how they fit into your social media strategy. Your business objectives will help to define what and where you post.

2. Social Media Goals

A goal must be measurable. Make sure you set goals that tie in to your business objectives. For example, if increasing brand awareness is an objective, then increasing reach and engagement should be a goal.

3. Audience, Channel Choice and Tactics

These three elements will be sub-headings in your social media strategy and inform your overall content plan.

Audience

Be aware that different people spend time on different platforms. If you’re unsure about the typical users for each platform, then have a look at some infographics or articles about platform demographics.

Channel Choice

Knowing your current and desired audience will help determine the channels that your brand is present on. We always recommend to do one thing well, then when you feel comfortable with that, start to branch out on to different channels. When considering channel choice, think about where your desired audience will be (this is where your demographic research will be useful).

Tactics

Once you have defined your audience and channel choice, the next thing to think about are tactics. Things to think about when identifying tactics are:

Social media tactics

4. Tools, Resources and Assets

This part is all about making your life easier! Scheduling tools can make a big difference to your social media strategy, especially if your time is limited. At Naturally Social, we love Hootsuite for scheduling and monitoring content. For more information on free social media resources see our previous blog post.

5. Content Plan

If you’re creative, then you’re going to love this part. This is where you plan what you’re going to post on what channel. Consider channel demographics and what sort of content your audience will find appealing.

Your content plan is where you consider what, where and how content will be shared. Stuck for ideas? Here’s a couple of things you can think about:

Awareness days are designed to create conversation around topics of interest. Try searching for upcoming awareness days that relate to your business and create content around this. It’s likely that these topics will be trending online.

If you have any business milestones, such as 5 years in business, or special events coming up, such as an awards evening, then don’t be afraid to shout about it! You can plan content for these in advance and upload posts in the lead-up to the big day.

6. Measuring and Reporting

This part is great if you’re a logical person and one of your strengths is analysing data. Compare the performance of content across different platforms and look at the output. Consider the time of day you’re posting and the format of your content. Metrics/KPI’s you should consider in order to determine what is going well and what adjustments may be needed include:

Social media metrics

If you would like more information on measuring and reporting, we share helpful articles and tips in our Facebook group and on Twitter.

7. Budget

This is a task that you’re probably familiar with outside of creating a social media strategy. Remember that your budget doesn’t necessarily dictate the quality of your content, or the success of your strategy. Yes, being able to spend money on ads that target your audience can help, but don’t be dissuaded if you don’t have a big marketing budget. Some of the most effective campaigns we’ve executed for clients didn’t rely on big budgets.

8. Crisis Plan

Don’t worry, this isn’t as scary as it sounds. Effectively, it’s a just-in-case measure. Think about things that could happen online which might affect your brand’s reputation. Even the best businesses get the occasional negative review and this is something that you might want to consider in your crisis plan. When we deliver training days, we tell our delegates that a negative response should always be acknowledged. Your crisis plan should dictate how you acknowledge it. A crisis plan will also help if multiple people are responsible for your organisation’s social media. It’s a guide for what to do in the (unlikely) event of a mishap, so that it can be dealt with quickly and effectively by any member of staff.

9. Brand Persona Guide and Voice

This is an aside to your strategy. Things to consider are your brand colours – while your content will be slightly varied across different platforms, brand colours help to keep things unified and create a strong brand image. You might also want to consider tone of voice as this could change slightly depending on what channel you’re posting on. If you’re looking to insource expertise for your branding, we recommend Rin Hamburgh & Co.

 

30 minutes a day to deliver your social media strategy can make all the difference. If you’d like further help with the topics we discussed in this post, then our next social media strategy workshop is on 16th July.

Blog: May Monthly Intern Update

This month has been particularly busy, with award ceremonies, behind-the-scenes filming, networking groups and professional development workshops. I’m also pleased to say that, following the end of my internship in June, I will be taking up a permanent position at Naturally Social! My new role will have a stronger focus on content writing. I will be writing blog posts, completing channel research and writing press releases. If you’re in need of some local PR or regular blog content for your website then please contact me via email: info@naturallysocial.co.uk.

Awards

This month we were lucky enough to attend not one, but two award ceremonies! The first was the Techies, which was held at Hartham Park in Corsham. This award evening celebrated the hard work and achievements of Wiltshire-based businesses in the technology sector. This was my first time attending an award evening, which was very exciting, but also a bit nerve-wracking! Fortunately, we had our clients, Priority IT, with us so there were a few familiar faces.

The next evening was the Wiltshire Business Awards. Like The Techies, The Wiltshire Business Awards celebrate the work of organisations and individuals within the local community. However, these awards were slightly different because the finalists consisted of businesses from many different sectors. It was great to get to experience these awards and it was a particularly special evening because it was their 25th anniversary! Throughout the evening we (of course) took lots of selfies and cheered very loudly when Priority IT won an award!

Blogs

May has been a month where I’ve been continuing to develop my blog writing and SEO skills. At the start of the month I enrolled on a blogging diploma to learn more about effective blog writing skills. My top 3 takeaways from the webinars so far are:

SEO blog tips

Last week I also got the chance to meet with Amy Morse for a blogging workshop. Amy is an author and blogging mentor who delivered an informative and entertaining workshop on blog writing. The course focused on creating content, SEO best practices, Yoast and writing tips. Amy explained how to create a content plan, construct an ‘idea tree’ and the functionalities of Yoast.

Tractor Ted

At the start of the month we visited Bowood Farm to get some behind the scenes social media content to promote the release of Tractor Ted’s new music video! Tractor Ted is a character who has been created to improve children’s education, or ‘Teducation’ around farming.

We got a sneak peek behind the scenes of the latest Tractor Ted music video that will accompany their song ‘It’s Tractor Ted Time’. The farm was buzzing with activity as the children were taught the dance routine that accompanies the song. Once the dance routine had been learned, it was time for filming. We took behind the scenes photos and videos for the Tractor Ted Facebook and Instagram accounts while the children were being filmed.

Despite warnings about working with children and animals, the day was a success and we managed to get lots of pictures and videos that show the fun everyone had filming the music video!

Networking

Last month, I also got to attend another Women Mean Biz networking group. As always, the ladies were very welcoming, and it was great to hear about how their businesses are progressing.

There was a brilliant talk from Mark Terrell about leadership skills, both in a professional and personal capacity. Despite feeling a little bit outnumbered in a room full of women, everyone agreed that Mark’s speech was incredibly interesting and could be applied to many different situations, both at work and at home. Maria Foxwell also gave a fantastic presentation, where she spoke about her Travel Counsellor business and the many exciting places it has taken her. Maria’s speech was admirable and her passion for her job and creating memorable experiences for clients was obvious.

If you are a local businesswoman and would be interested in hearing more about the group, then please don’t hesitate to get in touch. Women Mean Biz welcome women in all professions to their group, but currently they are particularly interested in meeting women who work as marketing consultants, solicitors and acccountants, so if you are in one of those professions, they would love to hear from you.

Thank you!

Thank you for taking the time to read this month’s blog. Keep an eye on the blog over the coming weeks for a series of advice blogs about social media for business. We will also be keeping you up to date with the latest social media news and updates on our Facebook group and Twitter.

Internship Blog: March

This month marks the half way point of my internship – it’s gone so quickly!

Networking

On the first of the month, I attended a local networking event while Natalie was at Facebook HQ, brushing up on the latest tactics and strategies to help our clients. This was the first networking event I had attended on my own, so it was nerve-wracking. However, it was good to get an opportunity to meet some of the clients that I had previously only spoken to via email and social media.

International Women’s Day

We also celebrated International Women’s Day by holding an evening networking event. This was designed to encourage conversation between women in business. Natalie also gave some advice about how to use Instagram stories to optimise views and engagement, which everyone found useful.

Awards

We also got some exciting news in March – we have been nominated for two Wiltshire Business Awards! Natalie has been nominated for Best Business Person and Naturally Social is short-listed in the Best Micro-Business category. If you are interested in hearing more about the awards and our nominations, scroll down to see our last blog post.

Social Media Strategy and Facebook Ads

This month I have started to apply what I’ve learnt over the past months to some different projects. I have been creating a social media strategy for one of our clients. This has been a good opportunity to use what I learnt on Natalie’s training courses. I have also started making mock-ups of Facebook ads for us and our clients. The kind of things that need to be considered when creating Facebook ads are who you want to target and how you can appeal to that audience, where the people you want to target might live and what their interests are.

Meetings

As well as the work I have been doing in the office, I have also been sitting in on client meetings with Natalie. At the start of the month we visited the Wiltshire Air Ambulance air base. It was great to see first hand what it is they do and hear about their aims for the future. I also had the chance to visit Gloucestershire Golf Union and hear about their plans for upcoming events.

I will keep you updated on what we get up to in my April internship blog – I’m sure it will be just as busy!

Wiltshire Business Award Nominations!

We have been short-listed for the Wiltshire Business Awards, which take place on 10th May 2019 at Centerparcs Longleat. Natalie, our founder, is up for Best Business Person. Also, Naturally Social is short-listed in the Best Micro-Business category.

Our agency was founded in 2015 and is a business with positive ethics at its core. We are a social first communications agency with an interest in helping businesses and charities that put purpose before profit. We offer social media consultancy and management services to our clients. Our aim is to create great content for clients so that they can focus on their business. We also offer public training courses, including a course on ‘How to Create a Successful Social Media Strategy’.

We are lucky enough to have gone to The Wiltshire Business Awards before. In 2017 we were short-listed for the Start Up Business of the Year and Creative Marketing Award. We were also up for an award in 2018, making 2019 the third year we will be at the awards.

The Wiltshire Business Awards are a yearly event, made to celebrate the hard work of businesses in Wiltshire. We are happy to be part of this year’s awards as it is their 25th anniversary.

We are so pleased that our efforts to create a business which has a positive social impact has been recognised. We’re looking forward to an evening celebrating the hard work and successes of local businesses.

Wish us luck, if you would like to keep up to date with how we get on, follow us on Twitter and Instagram.

month safer internet day

February Monthly Internship Blog

I can’t believe how quickly this month has gone- it’s just flown by!

I’ve been just as busy this month as I was last month, but I’ve been in the office a lot more in February.

Love Your Pet Day

This month we were planning posts for Love Your Pet Day. This involved getting lots of photos of Loui, the office dog, and all of his antics (it’s a hard job, but someone has to do it)! I was also planning content for our clients and drafting posts for their channels. This involved putting together the photos with the right words that fit with their business’ online presence.

Safer Internet Day

Another Awareness Day that took up a lot of time this month was Safer Internet Day. This was a national initiative which aimed to promote online safety to children and teenagers. On the day, I went to Southwick Primary school with Natalie and Kathryn from KSP Tech Care to take photos of them while they were giving a talk to 7-10-year-old children about internet safety.

However, the work on the day was just a small part of the Safer Internet Day campaign. The preparation for the campaign meant that I got to put into practice what I learned on the PR course. A big part of the campaign was promoting what we were doing on the day to local publications. This meant writing a press release for the event and sending out a photo call. This was designed to encourage local press to come and take photos after Natalie and Kathryn had given their talk.

The PR course gave me a good insight into best practices for writing press releases and how to catch the attention of local press. Attending the course meant that the press release I wrote got picked up by local press, including the Wiltshire Times. They attended on the day to take photos for an article that was later published in their newspaper.

Public Training Courses

On one of the days that I was out of the office this month, I attended another public training course. Going to some of the workshops and training days that Natalie leads is one of my favourite parts of the internship because I feel like I always learn something new every time.

This time, I felt like I learned a lot more about Facebook algorithms, especially with all the recent changes. When there are different groups of people at the workshops, there are inevitably a variety of questions that get asked. This is something I am constantly learning from. I also like learning about the different businesses of the delegates, what they enjoy doing and what they struggle with. It’s always good to see first hand how much Naturally Social helps fledgling businesses grow, especially when they are impacting positive social change and helping the local community.

Next month, I’m looking forward to meeting more of you at the workshops and keeping you all up to date with how I’m getting on at Naturally Social in my next monthly update.

Social Media: Making a positive change

I talk a lot about the positives of social media. In a time when most platforms are facing scrutiny for the content that is being shared there I wanted to put pen to paper (so to speak)…

Social Media for Social Good

Last year I had the opportunity to deliver a Ted-X inspired talk at Wiltshire Council in Trowbridge. The talk was about Social Media for Social Good – because it’s a topic close to heart. I’ll go in to more details about what this truly means in another post. For now, I want to talk about how we can all use social media in a more positive way and why we should each make small changes to the way we use social media platforms.

Sharing

Social Media is, for many, a massive part of our lives. It has the power to affect our mental well-being for good or bad. This effect is very much two way and we must take responsibility for the content we choose to share. After all, this has potential to affect how our followers and friends feel. With this in mind, always be mindful when re-sharing content from other sources of information. Is it from a factually reputable source? The phrase “Fake News” has been thrown around so much recently that it is almost a cliche, however, it’s still very much a problem. Contributing to the spreading of “Fake News” includes clicking or commenting on images, quotes and memes that are designed to shock. Also known as click bait. Use a website like www.snopes.com to confirm whether what you’ve seen is factually correct or check the web address of the source. Does it look or sound legit?!

Raising Awareness

Raise awareness of a charity close to your heart. It is a great thing that more and more people are aware of the world around them and want to change things for the better. However, the circulation of shocking content is not always the healthiest way to aid that change. Informing people of a charity that they may not know about is likely to have a more positive reaction. It also gives your followers a clear idea of how they can help. If you want to raise awareness of what’s happening in the world – take part in constructive conversations. Don’t facilitate unhelpful or upsetting debate.

Another way of raising awareness across social media is to get involved with cause related hashtags. For example, in recent history #MeToo has helped to demonstrate how prevalent sexual assault and harassment is, especially in the workplace. High profile personalities shared their own stories in order to change the behaviour of society for the better. Be mindful of these and if a cause connects with you then ask yourself how you can follow up once it has stopped trending…

Good News

For every piece of bad news there is, there is also wonderful news that often gets overlooked. People are doing fantastically selfless things every day and changing the world around them by taking positive steps to make a difference. Sites like www.goodnewsnetwork.org are a great source for good news. They will brighten up your social media accounts and remind your followers that it’s not all doom and gloom. Go and download it today!

Social Media Making a Positive Difference

There are so many ways that social media can be used to spread positivity and help others. Here are three more simple ways that you can make a difference close to home with the power of social media.

  1. Post a positive review about a small local business that you have recently used.
  2. Spread the news about a local event that will bring the community together.
  3. Avoid airing your grievances with someone as this may lead to online bullying.

By making these small changes we can all contribute to a better experience online.

LinkedIn

7 Tips to boost your profile on LinkedIn

LinkedIn is the home of professional social media networking and it exists to connect professionals. However, with billions of users flooding the network, how can you make sure your profile stands out?

While you may not be looking for a new job opportunity it is important to keep your profile up to date. Make sure that you keep connecting with those you interact with – it’s always good to be able to showcase to your current employer just how valuable an asset you are, considering they’re most likely keeping their profile up to date too.

Here we’ve identified some top tips and helpful information so that you can tailor your LinkedIn profile so it works in the most effective and efficient way.

1. Steer clear of politics and religion

You wouldn’t discuss these in the pub or at an interview and these topics also have no place on LinkedIn.

2. Headline your skills not your current job

Your LinkedIn headline is what affects the SEO results, so highlight your skills not your place of work to make sure your profile comes up.

3. Keep your work history to the most relevant jobs

Make your skill sets, knowledge base and experience abundantly clear to any potential employers so they know what you’re capable of.

4. Recommendations are more powerful than endorsements

People visiting your profile will often read your recommendations so encourage others to wax lyrical about your skills and what it’s really like to work with you.

5. Share your success stories

The most engaging posts on LinkedIn are those of personal success, accolades and awards, your profile is your platform so remember to blow your own trumpet.

6. Hashtags are back, use them

Maximise the exposure of your content by using relevant hashtags. This will ensure your content will still appear and be found when LinkedIn users categorised, organise and filter content.

7. Become a Power User

Once you’ve made 500 connections you become a ‘power user’. This means your content appears in more feeds because LinkedIn’s algorithms favour you and your content!

Utilise your connections, make the most of your third-party relationships and get your content seen as well as increase your profile visibility.

If you’re struggling to make sense of LinkedIn or to get your profile noticed, Naturally Social offer 1:1 and team workshops, contact us to find out more.

Social Media for Business: timeless tips

As another global social media week comes to a close and as many of us start getting ready for the last quarter of the year, this is the time of year when typically we refocus our energy and work to drive forward plans and ideas. With that in mind, I’ve pulled together some timeless tips that will help you succeed when using social media for your business.

A key point to remember is that it doesn’t matter what platform you use or how many for that matter, the rules of engagement apply across the spectrum and they apply to you no matter how big your company is or how long you’ve been online for.

1. Manage your time effectively.

Being active on social media can take up a lot of your time, especially when you factor in the ‘social’ of social media that reminds us we need to engage with our audience, not simply broadcast to them. SO, in order to ensure you don’t get overwhelmed, and to help manage your time effectively, focus on doing one thing well. Short or long term it’s much better to have a content rich, value led, profile on one channel than having a presence on 3, 4 or 5 different ones and hardly updating them or choosing to auto post from one to another in order to manage them.

2. Know your audience

Following on from point one: find out where (the majority of) your audience hang out online and then set yourself up there. There’s a number of ways you can do this: survey your customers to find out where they want to communicate with you, look at the latest industry reports such as this one from Ofcom, and even research your competitors to find out where they’re getting the most success.

3. Fall in love with the problem

Another way to determine where to focus your social media efforts is to fall in love with the problem you’re trying to solve. Each channel has it’s own unique functionalities that will better serve one objective to another and I’m a strong believer in the ability to onboard your audience to any channel, as long as you have a compelling reason for them to join you there. As an example, when I was working in local government one ‘problem’ we had to solve was how to support families moving from Germany to Wiltshire  ahead of them arriving. We needed to give them information on housing, schools and jobs as well as help to put them at ease by answering any questions they may have. Doing this online was a cost effective way to deliver this and would allow us to do so in a personable and direct manner. So, I proposed using Google Hangouts (a function of Google+). At the time, Google+ was the only place I was aware of where you could hold private group video chats for free so it was best placed as our channel of choice for that audience! The other way was to (solely) create web pages of information and email the link to people…from a user perspective I know what I’d have valued more.

4. Use video

No matter your channel of choice, video is becoming the focal point of content creation. Most social media sites give you the ability to create video ‘in app’ now too, which makes it accessible to everyone, no matter what your budget and experience. LinkedIn recently joined the party, Snapchat now allows you to continuously record up to a minute of video clips and Facebook has prioritised native video over links to third party sites for quite a while. Live streaming is also a format to consider, and I speak about this a lot as it’s a trend that will continue into 2018. Instagram added live streaming to their stories function at the end of last year and around the same time Twitter updated it’s app to allow users to Go Live within the app too (as opposed to using it’s streaming site ‘Periscope’ separately.) Facebook rolled out live streaming to pages from the desktop version of their site this year too.

5. Quality over Quantity

Always. Some platforms lend themselves to multiple posts a day and others not so much, but please don’t be convinced that you need to be churning out content just so you can be in people’s newsfeed. Me? I always focus on posting when I have something interesting to say or can share something that is engaging and of value to my audience. What happens when you don’t follow the Q/Q model? Your audience becomes made up of passive followers, stopping briefly at your post, scrolling past and in the end, as a result, they stop seeing your content. This is because many channels use a code that determines who sees what you post and that’s largely based on who engages with you regularly.

That’s all for now! Let me know your thoughts of if you have any questions….thank you to everyone who watched my LinkedIn videos this week too! If you missed them then head over to my profile for a peek. Hopefully we’re connected!

Have a great weekend..

people sat facing a window networking

The art of networking.

I’ve recently joined a monthly networking group as part of a strategy to grow my business. One of the great things this group offers is regular training opportunities – workshops of a couple of hours in length on a range of topics. Specifically, the founder runs a workshop on networking which I went along to earlier in the summer.

It was a great workshop full of helpful pointers and tips about how to get the most of my membership and what it means to network successfully. So much of the content resonated with me and in fact, inspired me to write this blog post.

A large part of my business entails me not only working one on one with individuals who are looking to use social media in their business, but I also deliver presentations. Mainly around the benefits of social media, but also about etiquette and positioning yourself online.

One of the most common questions or concerns that holds people back from even getting started on social media is ‘What do I do when I’m there?’ ‘What do I say?’ ‘How do I behave?’

I always like to share this little pearl as a starting point – ‘communicating online is no different to communicating offline.’ I also like to highlight that it’s the platforms we use that are called ‘social media’ and the act of using them is referred to as ‘social networking’. So, put your best self forward, be polite, be generous, be present. Show up. Sound familiar? (Hopefully yes!)

For the non digital natives out there (Baby Boomers, Generation X), communicating online doesn’t come naturally. And for the Millennials amongst us who get the social side it’s still sometimes difficult to see how our Facebook account or Instagram feed can be used to generate business.

There were so many commonalities between the content covered in Philippa’s networking workshop and what I often cover in my mentoring programme and presentations that I wanted to share. I hope that for those struggling with the how’s of what’s of communicating online these three comparisons will give you the confidence to go forth, adopt the right behaviours and invest the time in doing social well.

“Business networking is not a numbers game. Being connected to lots of people will not necessarily make you more successful.”

People think more followers, more connections and more page likes is a success measure by default. They think if they don’t have those numbers it’s not working for them or that someone is better than they are. Social media is not a numbers game either. It’s about how you build that community and subsequently how you nurture it. Speak to 2 people as if you were talking to 2000 and you’ll be just fine…

“Having made a great first impression we need to ensure we engage in conversation”

As you begin to gain (more) followers, page likes and connections don’t forget to get to know them and help them to get to know you. Don’t go silent or simply send automated tweets. You would never walk in to a room full of people, shout about your latest offer or business venture and then walk out again (or at least I hope you don’t!)

“People buy people”

One of the benefits to networking face to face is the ability to see a group of people regularly, get to know about them and their business and as a result build a trust between you that hopefully leads to referrals on both sides when the need arises. This can also be done online. Yep!

Share pictures of you in your business and working with clients. Don’t be afraid to share updates that help to give a sense of who you are outside of work. Think about your hobbies, family life, favourite tv shows. Be aware also of how you ‘talk’ online. Your personality can shine through in the way you write your updates. Don’t forget to listen, reply to and acknowledge comments and conversations in your network either – something that naturally you would do when networking face to face.

“Networking is an opportunity to not only learn, seek help and meet new people but a place to support others, build relationships and your reputation.”

There’s plenty of other elements that make up good [social] networking. If you want to have a chat about it, then I’d love to hear from you. Get in touch via my website or you can tweet me @nlysocial