Shape up your social in 2017

It doesn’t surprise me when so many start ups and business owners tell me their social media is non existent or they don’t have time for it. But what if I told you it is the single most cost-effective communications outlet you have at your disposal? Ok, some face to face networking sessions are free to attend – great, but travel is involved, business cards need printing, and you might not even have your networking strategy down! If you could dedicate even half of the total time spent attending just one of the networking events you go to each week or month to working on your social media you’ll soon come to understand that these free-to-use tools will not only save you time but will give you a platform in which to network with 50, 100, 2000 times as many people than your face to face groups. Social media, is word of mouth, on steroids.

With that in mind, here’s my top 3 tips to make 2017 the year your business goes social. Start 2017 as you mean to carry on and make sure your social media game is on point.

  1. Audit your profiles. Pages on Facebook, Twitter, Pinterest, and Linkedin because someone told you that’s what you needed? It’s likely that most of these are probably laying dormant, with out of date information and under utilised features. This is a good time for you to be honest about what you have time to do. Pick what you’re comfortable with currently and are having the most success with, then delete the others. There really is no benefit to you having inactive accounts everywhere. Then, spend a couple of hours updating your cover pictures & profile images, refreshing your pinned posts, completing your account descriptions & biographies and adding your website.
  2. Create a content calendar. Benefit from some quiet time after the festive period and plot the key events for the year ahead. Include local & national holidays relevant to your brand or business, industry events, awareness weeks or days, conferences & events you’re attending or offers you’re putting on. Entering this into a calendar and reviewing once a month is a great way to always be thinking about what you’ll be talking about on social media that month.
  3. Invest! If social media scares you or you don’t know your hashtag from your mention it will be more cost effective, and quicker in the long run if you seek professional support & training to bring you up to speed. You might not know where to start in terms of what channel to pick (and trust me – not every business needs to have a Facebook page!) and a professional should be able to make sure you get set up in the right places based on where your audience is, while at the same time understanding your resource pressures.

Business social media tips for the festive season.

As a start up or small to medium size business you probably understand the opportunity that social media offers. However, you can be stretched for time, finding yourself stuck in the same cycle of content production. Well, the festive season is a great opportunity for you to embrace your inner creator and get fun with social! Creativity always prevails so here’s our top tips for making the most of your social media this Christmas and New Year.

Make a festive video

There’s no doubt that video is hot right now. So if you want to get more interaction with your brand’s content, using video is the way to go. Why not try putting together a 30 – 60 second clip that shows your staff and office getting into the festive spirit? Or create a festive thank you message to all your customers – a personable, genuine touch!

Put together an infographic

Take a look back at 2016 and pull the key milestones and achievements into an infographic for your customers to see and share.

Create your own advent calendar

Make your daily content fun and valuable by posting fun facts about your business, product or service. Create exclusivity by factoring in special offers or discounts. Snapchat or Instagram are perfect for this.

Create Snapchat geo filters

If you’re out and about this winter at trade shows or conferences, or if you’re a bricks and mortar business, design a custom geo filter to get customers interacting with and marketing your brand. They’re ridiculously cheap compared to advertising on other social media channels. Plus, they’re actually easy to design now they have a bank of templates you can use.

Run a competition

Activate your fans by running a fun competition. Ask for photo submissions or even festive designs that could get used in your shop window or on your website. You could even run a Snapchat design competition! Two birds, one stone!

Optimise your page and utilise hashtags

Make sure when you’re tweeting you give your content maximum exposure by using the relevant hashtags (both locally and nationally). Check what’s trending first to see if anything is relevant to what you do. You can use ‘hashtagify.me’ to check what other hashtags to use when tweeting. If you have a Facebook page and you sell products, be sure to add your products to the new ‘shop’ section and make sure the link leads directly to a payment page. Some websites aren’t mobile optimised so Facebook introduced this feature to improve the user experience.

If you’re feeling inspired and would like support with implementing any of the suggestions above, we’d love to help you with your social media strategy. Get in touch with us today.