Internet Safety Tips for Parents and Businesses

It’s Safer Internet Day on 5th February 2019 and this year we’ve pulled together some top internet safety tips for both parents and businesses.

5 Top Tips for businesses to stay safe online

Change your passwords

Make sure you change your passwords regularly and be aware of who has access. If employees leave – and it’s likely they managed the social media from their phones be sure to revoke their access. This can be managed in the security settings of each app.

Log out

This one might seem obvious, but it’s a mistake that a lot of people make, both on their personal and business accounts. It’s easier to leave all your sites open on web browsers but this leaves you open to hackers. Always log out of accounts once you’ve finished using them.

Try not to use public wifi

When using public wifi networks you are left vulnerable to a cyber attack. Surprisingly, using 4G on your mobile is actually more secure than connecting to public wifi. If you are self-employed and often work in public spaces, then click here to find out how to protect yourself from hackers while connecting to public wifi networks.

Familiarise yourself with security settings

Security settings are there for a reason and they’re really helpful! Regularly review them and familiarise yourself with the variety of options available on each platform.

Employee training

Take responsibility for training your staff on how to use social media safely (both personally and professionally). Have a policy in place about the use of social media for both work and non work related purposes. If you would like guidance and support for both training and policy writing please get in touch.

Top 5 Internet Safety Tips for Parents:

Discuss internet safety

The most important thing about protecting children online is to understand how much they already know about systems in place to prevent cyber attacks and online bullying. You can then identify what areas of internet safety you need to talk to them about. The Safer Internet Day website has some helpful resources on how to initiate a conversation with your child about online safety and fun quizzes for 8-13 year olds to test their internet knowledge.

Set up parental controls

Parental controls are an important part of keeping your child safe online. They block websites that you believe to be inappropriate for your child. You can also use them to limit the amount of time that your children spend on the internet.

Use child-safe versions of search engines and popular websites

There are several search engines that are designed specifically for children. These search engines allow them the freedom to use the internet for educational purposes, without the risk of seeing web pages that aren’t age appropriate. Popular social media website YouTube has a child-friendly version, which is a useful function, but isn’t perfect, so it is best to monitor what your child is looking at online, even when the child-friendly versions of websites are being used.

Be share aware

Encourage your children to ask for permission when they are sharing photos of friends and family online. Make sure that they know what kind of information they should and shouldn’t be sharing on social media platforms. This avoids any personal details ending up on the internet. Encourage them to only accept Facebook friend requests from people they know and set public accounts like Twitter and Instagram to private. For information on how to do this, keep an eye out for an upcoming video on the Naturally Social Twitter page.

Cyberbullying

Make children aware of what cyberbullying looks like and how to block and report anyone online who is posting hurtful or upsetting content. Encourage them to report any cyberbullying they see, even if it is not aimed at them. Reassure them that reporting someone to social networking websites is anonymous.

 

We hope that our online safety tips have been useful and are a start to helping you, your children and your business stay safe online. If we can be of help further then don’t hesitate to get in touch.

Social

Social Media Resources: Our Top 10

Do you want to improve your business’ social media presence without having to use expensive tools? We get it. That’s why we’ve created this post on our ‘Top Ten Free Social Media Resources’. Happy posting!

Scheduling

  • Firstly, TweetDeck (and other in-website tools) are a brilliant platform for any business whose sole platform is Twitter. You won’t need to spend money on websites like Hootsuite for scheduling content across multiple channels. You have everything you need for your main social channel. With TweetDeck, you can schedule tweets and check your reach and engagements alongside Twitter Analytics, which are linked within TweetDeck.
  • Secondly, ColorStory is an app which you can use to edit your Instagram photos and schedule content. It’s very easy to use and, as it’s an app, can be done on the go, allowing you to make the most of those little pockets of time in your day.

News and social listening

  • Social Media Examiner is a good website if you’re not sure where to start with social media. They have free reports on how social channels are being used, articles on how to get the best out of social media for your business and a podcast for learning on the go.
  • Google alerts are an easy way of keeping up to date with news in your industry. You can set an alert for a key word or phrase and get notified when content appears on Google with this phrase in it.

Photos

  • With Canva you can add text over photos, which is great for posting a testimonial or inspirational quote. You can adjust the size of your image to fit a Twitter header or a Facebook post with an image attached. You can also create a flyer, blog banner, or a presentation.
  • Pixabay have copyright free pictures that you can use in your marketing and social media.

Blog and email marketing

  • MailChimp can be used to gather your email subscribers and market to them with flyers and newsletters. MailChimp makes mail merge a lot easier because you can create lists of contacts and personalise them to the receiver. However, be careful about GDPR and always get permission before you use someone’s email address.
  • WordPress is a blogging platform and a great website builder that is easy to use. Blogging is a good way of keeping your current and potential clients up to date with any news and updates without bombarding them with emails and content. Additionally, your blog can be shared across your other platforms, either in your ‘bio’ or in a post. Also, updating content on your website is key for SEO.

Videos

  • iMovie- If you have an iPhone, then this one is for you. You can combine photos and videos to create unique content for your channels, which is great if you have a video shy team! Photos can be put together in a slide show and are categorised as a video, which the Facebook algorithms value more than pictures.
  • Splice is an app that adds music to videos, which is a fun way to make your Instagram posts more engaging. You could even combine your iMovie photo slideshow with music from Splice.
pedal show logo

Guest Blog: That Pedal Show – a YouTube success story

Since my social media career began I’ve always been hungry to seek out (and be involved with!) amazing examples of social media being used above and beyond simply tools for content distribution – i.e. more than just tweeting links to latest press releases or a place you can pump out messages about why you’re greater than competitors. Social media has the potential to be and gives us the opportunity to be, so much more than that and you truly reap the benefits when it is, which is why creativity is always at the top of my advice giving and speech making! When you push the boundaries, look at how your communities use social and ask how you can use these channels to provide value – amazing things happen. The purpose of my guest blogs have always been to showcase this, with a particular objective (for now) to showcase businesses and organisations based here in Wiltshire, so it’s with great pleasure and excitement that this month Daniel Steinhardt of The Gig Rig and That Pedal Show wrote a piece for me about the phenomenal success of his YouTube channel…Enjoy.

 

Hi, my name is Daniel Steinhardt, in my professional life I’m a guitarist, small business owner, and dare I say it, entrepreneur. To be honest I don’t attach any real meaning to that word other than I’m a terrible employee so I had to find a different way of making money.

As I write this I’m watching our YouTube subscriber’s numbers, and any minute now we’re going to hit 50,000.

*49965

I’ve always been fascinated by the guitar, the physicality of it, the way it takes not one but two hands to create a note. Since the age of 5 I have been totally engrossed in the instrument, indeed far more than appropriate for my modicum of talent. The sound totally connected with me, and when I discovered that you could plug this thing into an amplifier and turn it up loud, well, that was pretty much the end of any other possible career for me.

*49971

One aspect of the sound of the electric guitar that I loved was the effect pedal. A little box that you can plug between your guitar and amp, and when you step on it, it creates a totally different sound. Distortion, compression, delay, reverb, chorus, phasing, flanging, the list goes on and on. And when you combine these pedals you can find some truly amazing and inspirational sounds. The issue at the time was if you wanted to create combinations you looked more like a professional tap dancer than a guitarist, so I came up with a solution that allowed guitar players to plug in all their effect pedals and pre-program combinations of these things. I found a business partner with complimentary skills and a company was born called ‘TheGigRig’, however, the challenge was, as this was a new concept, we needed to educate the market first, before we could really sell in any significant numbers. So we started a YouTube channel, posting instructional and product demo videos.

 *49985

YouTube was great but we didn’t see any real significant numbers for a long time. The videos we’re fine, I spent ages trying to make them the best I could, but I really didn’t have any idea what I was doing. I just knew that seeing as our product was so niche, and only available direct online, not through retailers, a video presentation was the best chance my customers were to have to experience the unit without actually being in front of one. We carried on with meagre results for years, then we had our first incredible YouTube experience. I was asked to build a pedalboard for Ed O’Brien from Radiohead. I filmed the process and graciously Ed agreed that we could film him when he came to pick up the board. I really had no idea that people would like it but to date that particular video has had over 400,000 views. It was amazing, it gave the business a real boost, and I really thought ‘this is it, we’re on our way’. I thought surely all our new videos would get fantastic numbers. Improved, yes, but a long way from fantastic. I even did another video with Ed but it had barely a quarter views of the first. The head scratching continued.

 *49999

2 years ago I was at a trade show in L.A. with a very good friend of mine who happens to be an amazing content creator. I was after some tips on how we could improve our channel but our conversation very quickly shifted to talking about gear and effect pedals, what was new, what was great, what we loved, and what was questionable. It something we’re both really passionate about. Then we had the moment that we will always be able to look back at and attribute our success to. Mick says to me, “This is what we should be filming, this, our conversation!”. We had no great ambition with it, we just thought we could literally film our conversation, show examples, and the most important decision we made right from the start, we wouldn’t be sales men, we wouldn’t take any money off anyone to demo products, we would only show what we wanted to show. There are other very successful YouTube channels that get paid to demo products, and they’re great but we wanted to do something different, the opinions on the show would be our own, not paid for. We would need to find a different way to generate revenue but we would work out the details later. We made a start and filmed the first episode of That Pedal Show.

*50005 (yes!)

After 10 months on TheGigRig channel we knew that That Pedal Show needed its own home. It took just 9 months from our first show on our new channel to hit, literally right now, 50k subscribers. With over 2.5 million views, That Pedal Show is now its own brand, and even though I’ve never sold any of the gear that my company makes on the show, it’s of course on there every week, and it’s had a very direct effect on our sales.

 I realize now why the initial Ed video was so popular, it was his honest enthusiastic reaction to the pedalboard I made him. That Pedal Show is a success precisely for the reason that we’re not selling anything, we’re just speaking about things that we’re genuinely passionate about. It’s the genuine passion that comes across and connects with people.

We were invited to meet someone from YouTube who pointed out to us that our average watch time per video is over 12 and a half minutes, while the average view time on YouTube is less than a minute. So my only advice is engage with your audience over something you are genuinely passionate about, that’s where you’ll truly make a connection with people who care about the same things you do.

*If you know any businesses or organisations in Wiltshire using social media creatively I’d love to hear about them! Please get in touch