As a marketing manager in a small to medium-sized non-profit, you know that standing out in a crowded world is no easy feat. A logo or mission statement alone won’t cut it—what you need is a powerful, consistent brand voice that truly connects with your audience.
So, what is a brand voice? Think of it as the personality of your organisation—the tone, style, and character that shines through in everything you do. It’s what makes your non-profit memorable and creates a strong, relatable experience for your audience, just like a favourite character in a story.
Here’s the exciting part: you don’t need a massive marketing team to build and maintain a strong brand voice. With AI tools, even smaller organisations can craft a voice that’s consistent, effective, and totally reflective of your mission. AI learns and adapts to your style, ensuring every communication aligns with your unique brand personality.
But here’s the trick—it’s not just about what a brand voice is, but also about how to make AI sound human. The secret? Clear, detailed guidance. By giving AI tools strong prompts and clear instructions, you can ensure your brand voice stays authentic and true to who you are. If you’re just starting out with AI or, you’ve given it a go and it’s still not producing the outputs you had hoped for, we’ve put together a pack of tried and tested prompts for you to use, for free. These prompts will help you define and craft brand stories and core values as well engaging content tailored for social media, blogs, and videos.
Your brand voice is like your strategic plan—it works best when it’s clearly outlined and documented. Include your mission, core values, and personality traits in your brand guidelines. Consistency is key to making your voice recognisable and reliable.
Take a stroll down memory lane. Look at past emails, social posts, and other communications. What stands out? What feels off-brand? Spotting inconsistencies can help you refine your voice and make it stronger moving forward.
Your audience is everything. Are they young? Business professionals? Families? Your voice should reflect their language and vibe—but always stay authentic. Nobody likes a try-hard.
Voice is what you say, tone is how you say it. Your tone might shift depending on who you’re talking to or the context—excited for a campaign launch, compassionate for a fundraising appeal. Building tone into your guidelines helps keep your messaging on point.
Language evolves, and so should your brand voice. Regularly review and update your guidelines to stay relevant and connected to your audience.
Your brand voice is the secret sauce that sets your non-profit apart. It ensures every email, post, or campaign feels like you—no matter who’s behind the keyboard. It builds trust, recognition, and loyalty with your audience, making your mission even more impactful.
Logos and taglines are important, but your brand voice goes deeper. It’s what turns a casual connection into a lasting relationship. And with the power of AI tools, you can make your voice stronger, sharper, and more consistent than ever.
Ready to take your brand voice to the next level? Make use of our AI prompt pack for storytelling.
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